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Black Friday 2020: Small fashion brands to support

Happily Ever Style

We know it's been a tough year for many businesses. While some were able to thrive by shifting their brand focus, others had to say goodbye to their customers. And amongst those that struggled, it's been particularly hard for mom-and-pop stores and independent brands.

There are several ways to support small businesses — from something as simple as giving them a follow on social media to telling friends and family about them — I believe any sort of love is much appreciated, especially now. One of my ways to show support this year is to concentrate my "Black Friday shopping energy" on new designers and small labels. So if you're thinking of spending some dollars next weekend, join me and check out some of these wonderful brands.

And oh, I forgot to mention, they're all offering amazing discounts!

1. Sleeper: 30% off all black items

Launched about 6 years ago by two former editors Kate Zubarieva and Asya Varetsa, Sleeper redefined the meaning of "chic sleepwear." Everything is truly designed to be lounged in with slippers at home and worn out with heels in the streets of New York (or whatever cool city you live in).

This Black Friday, the brand is offering a 30% discount on all the black items on their site. I personally own a set of polka dot pajamas by them, and boy, can I tell you just how excited I am about getting another set for the holidays?

(Photos: Sleeper)

2. Bella Belle Shoes: Up to 40% off on November 27

The most comfortable evening heels (and party shoes!) I’ve ever worn are from Bella Belle. Designed to really be worn (and not just for show), the brand designs stunning shoes with exquisite details and femine silhouettes.

Just for one day on Friday, November 27, a selected collection will be offered at up to 40% off. Simply use promo code FRIYAY2020 at check out.

3. Jeff Wan: 30% off all orders

Award-winning fashion designer Jeff Wan is known for his unique lunch box bag creations, inspired by the Chinese takeout box. In addition to handbags designed for men and women, the brand also offers leather accessories that make great gifting options.

From now until December 31, the brand is offering 30% off all orders with the promo code WINTER30.

(Photo: Jeff Wan)

4. Daniella Shevel: 25% off entire order

Imagine the softest pair of boots you've ever worn and multiple that comfort level by 10. Yes, that's how comfortable Daniella Shevel's boots are! The best part is: You don't need to sacrifice style for comfort because every single pair of shoes is tastefully designed and extremely flattering.

The brand's biggest sale of the year offers 25% off site-wide with promo code BIG25. But act fast because the offer expires on Sunday, November 22.

(Photo: Daniella Shevel)

5. Marta Scarampi: Up to 30% off selected pieces

Slow fashion brand Marta Scarampi is known for capes and blazers. Every single piece is handmade on-demand in Torino, Italy. Founded by two sisters, the brand recently launched a waterproof travel jumpsuit set with matching face masks that are designed to offer a head-to-toe cover to those who need to travel during the pandemic or commute daily by public transportation.

From November 26 to 30, the brand is offering up to 30% off selected pieces, including their iconic capes as well as Mommy and Me sets, on their site. Subscribe to their newsletter if you'd like to get early access to the sale since only a limited quantity are available for some styles and colors.

(Photo: @bittersweetcolours)

6. Sock Candy: 25% off everything

Founded by Brooklyn-based fashion blogger Mary Gui from Layers of Chic, this fashion sock label just launched a few months ago and has already received a ton of attention on social media. The whimsical socks are uniquely designed to be styled with shoes and heels.

Use promo code BLACKFRIDAY to get 25% off the entire site from November 27 to 29. The 5 available bundles are your best bet if you're looking to save!

7. Urlazh: A cyber week up to 85% off selected items

Urlazh offers a collection of fun and easy pieces that feature vibrant colors and playful patterns. The brand has a youthful character and promotes an enjoyable lifestyle that is not limited by age.

The brand will be offering different discounts all week long, including two different collections of knits and track sets up to 85% off from November 23 to 25 and from November 25 to 27, as well as a huge selection of coats at nearly 90% off from November 27 to 29. On Cyber Monday, shoppers can get 20% off site-wide including all sale items, too.

(Photo: Urlazh)

8. Donna Zhong: 50% off everything

The namesake womenswear label Donna Zhong features sophisiticated, minimalist closet staples that come with subtle luxe details. Everything goes with anything and that is truly the beauty of building a timeless wardrobe.

From November 26 to 30, the brand offers 50% off site-wide with the promo code DZTHANKS.

(Photo: Donna Zhong)

9. Hat Attack: 40% off everything

Founded by a husband-and-wife team in a studio in Manhattan, Hat Attack offers a wide selection of hats — from sunhats to wool felt hats and winter beanies — that are all made locally here in the U.S.

From November 27 to 29, the brand is offering a 40% discount on all orders with the promo code BLACKFRIDAY. On Cyber Monday, November 30, hat and gloves sets will be available at 30% off with the promo code 30SETS.

(Photo: Hat Attack)

10. Christina Karin: 25% off site-wide

Headquartered in Chicago, Christina Karin is an approachable luxury brand designed to empower women through promoting confidence and sophistication. The brand, run by a small all-women's team, is known for season-less separates and elevated essentials that can easily transition from day to night.

From November 18 to 30, the brand is offering 25% off everything with promo code HOLIDAY25.

(Photo: Christina Karin)

11. Modern Picnic: 30% off site-wide

Lunch box, but make it chic. This brand has redefined the traditional concept of a "lunch box" and created stylish and functional options with the modern-day women in mind. While most of us may be working from home for another few more months, I personally think this makes a fantastic gift for essential workers or those who must be out for work.

From November 23 to December 1, Modern Picnic is offering a 30% discount on all orders.

12. Richer Poorer: 30% off full-priced items & an additional 30% off sale items

The sustainable brand Richer Poorer makes comfortable everyday essentials, including intimates and sweats, for both women and men. Soft and comfortable clothes have been everyone's go-to this year, but when they're made of recycled materials — well, that's definitely the icing on the cake.

From November 24 to 30, shoppers can use the promo code BFCM to get 30% off full-priced items and an additional 30% off all sale items.

(Photo: Richer Poorer)

13. Nary Resort: 50% off lounge sets

Based between Cambodia and New York City, this ethical and sustainable resort wear brand is created with the goal to make a positive impact on people and our planet. Nary values fairness and only chooses to work with companies that hold high standards of ethical practices.

This Black Friday, the brand is offering their stylish lounge sets at half price, starting from Friday, Novmber 27 to Sunday, the 29th. The matching sets are available in different colors and will be thoughtfully packed with complimentary gift-wrapping as well. So consider shopping for a loved one or for yourself!

(Photo: Nary Resort)

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Happily Ever Style is a space where Tricia writes about beauty and local travel experiences, and aims to inspire you with various creative content.

New York City, NY

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