Incline Village, NV

Grocery Outlet Expands to North Lake Tahoe: New Storefront in Incline Village

Haifa Aaliyah
Photo byUCG/UCG/Universal Images Group via G

Grocery Outlet Expands to North Lake Tahoe: New Storefront in Incline Village

Grocery Outlet, a renowned Bay Area-based grocery chain, is set to make its mark in North Lake Tahoe by opening a new storefront at 770 Mays Blvd. in Incline Village, Nevada. This exciting development, reported by the Tahoe Daily Tribune, comes as the former Village Market closed its doors in 2021 after serving the community for 42 years.

Catering to Customer Demand

The closure of Village Market led to an outpouring of requests from loyal Grocery Outlet customers who had been driving to Truckee or Reno for their shopping needs. When word of the [Village Market] closing spread, many Grocery Outlet customers who would drive to Truckee or Reno started to phone, pleading with us to operate within Incline Village, according to co-owner Ryan Parrish. Ryan Parrish took it upon himself to seek out the property owner and start intensive conversations after realizing the demand.

Ryan and Shannon Parrish, the proud owners of the Grocery Outlet store in Truckee, along with their children, successfully opened their first store in June 2020. The Tahoe Daily Tribune reported that they anticipate the new Incline Village store to open its doors by the end of 2023, following substantial interior remodeling. Grocery Outlet has existing locations in South Lake Tahoe, Reno, and Carson City.

Meeting the Local Needs

The Parrishes, in an interview with the Tahoe Daily Tribune, expressed their hopes that the Incline Village storefront would reduce residents' need to travel to other Grocery Outlet stores in the surrounding areas. With over 300 locations spread across California, Nevada, Idaho, Oregon, and Washington, Grocery Outlet aims to provide convenient access to high-quality groceries and essential products for communities across the region.

A Commitment to Service and Convenience

Grocery Outlet's expansion into North Lake Tahoe signifies its dedication to meeting customer demands and enhancing convenience for residents. By strategically selecting Incline Village as the site for their new store, the chain aims to alleviate the burden of long-distance travel for essential shopping needs. With a wide range of grocery options, household items, and other necessities, Grocery Outlet has gained a reputation for its affordable prices and excellent customer service.


As Grocery Outlet prepares to make its debut in Incline Village, the North Lake Tahoe community can look forward to a convenient shopping experience closer to home. The open store, expected to open by the end of 2023, will serve as a testament to Grocery Outlet's commitment to meeting the needs of its customers and communities alike. With its expanding footprint and reputation for quality and value, Grocery Outlet continues to solidify its position as a trusted grocery chain in the region.

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