Are You Thinking About Managing Property in Florida? Here are Some Basic and Beneficial Guidelines

Gayle Kurtzer-Meyers
Property Manager showing rental property. /Photo by Ivan Samkov from Pexels

The life of a property manager is different each day. Property management is one of those careers where you quickly learn that most emergencies happen on weekends, holidays and when you settle down for a nice dinner.

It is full of diversity and excitement. As a Licensed Community Association Manager, I can vouch that there is never a dull moment in this industry.

A Community Association Manager must meet the following requirements in Florida.

  • Be at least 18 years of age.
  • Complete a state-approved 16-hour pre-licensing course.
  • Get your fingerprints taken.
  • Submit and obtain approval of a CAM application.
  • Pass the state examination with a score of 75% and over.

Managers are the lifeline of any real estate business. Not only do we ensure day-to-day business operations, but a property manager is also responsible for handling communication with tenants, any maintenance issues that arise, ensuring all financial records are kept up to date, etc.

Being a successful property manager requires more than just having the right skills or knowledge. It's about understanding and capitalizing on your strengths so you can succeed in the field. With this post, I hope to give readers a clear insight into becoming better real estate and association property managers for their clients, homeowners, tenants and move up the career ladder.

In some situations, you will need a Florida Real Estate license to manage real estate property.

  • Be at least 18 years of age
  • High school diploma or equivalent
  • A United States Social Security number
  • Complete 63 hours of approved pre-licensing instruction within the last two years
  • Pass the Florida sales associate exam

Real estate

Real estate has multiple divisions, residential, commercial, industrial, and agricultural. Residential real estate is for living in or renting out for residential homestead, while commercial real estate is for office space or retail stores. Industrial real estate is used as factories or warehouses, while agricultural real estate covers agricultural farms with corn, wheat, soybeans, and rice.


Residential real estate is an industry that encompasses residential property management, real estate brokerage, and development. The word residential refers to the homes or other buildings where people live.


Commercial real estate is a term used to describe property or buildings leased by businesses and organizations. Commercial properties may serve all sorts of functions, such as retail spaces for shopping malls, office space for offices, and light manufacturing facilities.


Industrial real estate is a type of commercial property traditionally used for manufacturing, warehousing, and distribution. Industrial buildings are typically large, with high ceilings to accommodate the machinery.
Community Association Property ManagementPhoto by The Lazy Artist Gallery from Pexels

Property manager

A property manager is a person in charge of overseeing rental properties. Their primary responsibility is to ensure that everything runs smoothly, including repairs. The job can vary, based on the company's size managing the rentals but typically includes finding new renters by advertising available units to potential clients. Property managers may also screen applicants with qualifying tools to determine who will get an apartment lease agreement offered to them, collect rent checks, perform inspections when tenants move out of their unit, and process deposit refunds.


Commercial property managers are an essential part of the retail real estate industry. They manage significant investments for their clients and help them decide how to use their properties best. Commercial property managers need to have extensive knowledge about various building types, financing options, zoning rules, and other factors that affect the market value of a commercial property. This particular job role requires strong communication and time management skills to keep up with all aspects of managing a business.


A multifamily property manager's job is not just related to the physical upkeep. Additionally, they are also responsible for ensuring that all residents feel safe and comfortable in their homes. To achieve this, a multifamily property manager needs to maintain a close relationship with tenants to relay their concerns or problems. It's also imperative for this person to provide good customer service because the business can suffer from a lack of revenue and a high turnover rate without happy residents.

For example, suppose any issues affect a business, such as excessive vacancies or crime rates. In that case, a multifamily property manager needs to address them head-on before they get out of control.


A single-family property manager is a person who manages and maintains homes and properties for one family. If you are new to the industry, it's essential to understand the core skills needed for this position. You will need to deal with tenants and homeowners, balance budgets, monitor repairs, and more.

Finding a niche in property management

Finding a niche means that you can build your business around the needs of one group of people rather than trying to please everyone. For example, if you are an expert at managing apartment complexes for elderly tenants, it would be wise not to take on any other kind of property because you might fail to attract new clients who might want something different.


Do you ever wonder why the most successful real estate management companies are always connected? It's because they network. Networking is a great way to get your name out there and find new clients. If you're not networking, it will be more challenging for you to stay top of the competition.

Networking is something that most people do not consider when they start in real estate and property management. It is a skill that can be learned and honed over time, but it doesn't come naturally to everyone.

Secure financing

As a real estate manager, securing financing for your company's projects is critical to the success of your business. The first step in obtaining funding is to take inventory of all the current assets and liabilities marked as collateral for any future loans. Inventorying these items will help you determine what sources may be available for you to secure additional funds.

Financing can come from many different places, including traditional banks, private investors, or foreign entities. Each one has its specific requirements based on how much money is needed and what type of repayment terms the lender requires. Understanding these criteria will help streamline the entire process so it runs smoothly without hiccups along the way.
Property Management Technology/Photo by ThisIsEngineering from Pexels

Investing in technology

A real estate manager's job is to take care of the day-to-day tasks required for property management, including finding tenants, collecting rent, handling maintenance requests, and more. The secret to success in this line of work is investing in technology.

If you don't invest in a CRM system or other property management software, staying on top of all your tasks will become impossible while still running errands. For example, a CRM will schedule appointments with landlords who need repairs done or new tenants. It also allows you to keep track of tenant information.

Developing a business plan

The most common complaint about real estate managers is that they don't have enough time in the day. With so many tasks to complete, how can you be successful? The answer may lie in your business plan. A business plan is a strategic document that outlines who you are and what type of company you want to run. It will outline all aspects of your business from marketing strategy, organizational structure, financials, etc.

Online marketing

As a real estate manager, it is vital to have an online presence to succeed. In addition, online marketing can help attract potential buyers and sellers by providing appropriate content.

Online marketing can also allow your company to stand out against your competitors who aren't doing any online marketing. The best way for managers to start their journey with online marketing is by creating their blog. Blogging allows managers to easily update information about the properties in their inventory, provide contact info, and share pictures and videos on social media sites like Facebook, Twitter, etc.

Being consistent

The most important thing you can do as a real estate manager is to be consistent. It would be best if you were consistent in what you say and how you act. Your team will need someone to lead them with consistency and clarity of purpose for their team to succeed. If they are not sure where you stand on an issue or don't know your expectations, it will be hard for them to succeed. Final Word

In this post, I have examined the role of a real estate/association property manager and what it takes to be successful. I hope my insights will help you understand how your strengths can lead to success as a property manager so that you, too, may become an expert in managing everything, from communication with tenants to financial records.

One of the most important things you can do is to make sure that your clients are happy. If they're not, it could be because you haven't followed these tips to make them feel comfortable and confident about their home purchase or rental decisions. I hope this article has given you some great insight into better serving yourself, your clientele and ultimately enhancing your career as a Property Manager in Florida.

"Some people don't believe in heroes but they haven't met a property manager."-Anonymous-

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I am a Licensed Community Association Manager for the State of Florida and a published author. My top articles are about Florida RE, property management, and the many beautiful venues and activities available in the Sunshine State. Thank you for reading my work and joining me on the journey.

Kissimmee, FL

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