Netflix has globally rolled out its mobile gaming service on Android with several titles that are already available, including ones based on its hit Stranger Things show.
The games are available for free to Netflix subscribers as it competes with newer video streaming entrants such as Disney+ and HBO Max.
Netflix on Tuesday rolled out its mobile games globally to members with Android devices, exploring new ground as competition stiffens on the video streaming pioneer’s home turf.
Users will only require a Netflix subscription to play those games, and there will be no additional fees, ads, or in-app purchases, the company said.
Offering games for free to current subscribers echoes the strategy Netflix used when moving from a business of DVDs-by-mail to streaming movies.
Its move into gaming was announced in July, as the company faced a sharp slowdown in new customers after years of rapid expansion, a pandemic-fuelled boom in 2020, and searing competition from the likes of Disney+ and HBO Max.
Netflix has already introduced its games like Stranger Things: 1984, Stranger Things 3: The Game, Card Blast, Teeter Up, and Shooting Hoops on Android to Netflix members in Spain, Italy, and Poland.
The streaming giant also bought video game creator Night School Studio in September and rolled out five mobile gaming titles in select European markets.
"Our mobile games are available in many of the languages we offer on service, so your games will automatically default to the preference set in your Netflix profile. If your language is not yet available, games will default to English," said Netflix. Well, I am extremely excited about this news. Let's hope they are gonna release more awesome games, like such popular TV shows of theirs as Squid Game and Money Heist.