Email Campaigns Remain the Best Marketing Tool

Euri Giles | Clareifi

While social media is a great way to reach out to your clients and potential customers, email can be a much more effective way to communicate your message.

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Email Campaigns Remain the Best Marketing Tool

While there are many different approaches that you can pursue when trying to grow your business, from:

  • 1. Opening another location (if brick & mortar) starting a new blog, eCommerce store.
  • 2. Allying, opening up your business for affiliates, or as a franchise opportunity
  • 3. Begin targeting other markets, explore a new niche.

How you connect and engage your clientele through Email Marketing should remain as one of your top priorities, and here's why.

Email Campaigns Remain the Best Marketing Tool.

It doesn't matter how much time your audience spends on social media, or how many likes or followers you get. I'd go so far as to say that how much they are interested in clicking ads they see while browsing your site is not even the most important metric you can track.

So what is then? Email!

Almost everyone has at least one email address that they check daily. One place where you can reach an individual and tell your story. When done correctly, you can engage someone through an email, like nothing else online.

The goal for you is to earn their trust by providing valuable content with a call to action to sign up for more.

eCommerce has experienced exponential growth over the past few years, and with good reason. From Bigcommerce to Shopify, and more there is an ever-increasing number of platforms that allow for relatively easy site creation, product management, and email marketing integrations.

So when it's time to pivot. Let's say there is a global pandemic and the face of business as we know it starts to change practically overnight. What assurances will you have that you can continue to reach the most amount of people where they are? Online and in their email.

If your clients, customers, or prospects trust you enough to share their email with you and allow you to reach out to them periodically with relevant information, updates, and yes even offers, you've got the security of being able to conduct business anywhere.

No matter what your strategy, or what Email Marketing solution you decide on... Remember this!

The best email newsletters are genuine, sincere and offer value to your readers with useful and worthwhile content. Email marketing is still one of the most affordable ways to get your point across, grow your client base, and promote shareable content.

Sometimes the bigger issue becomes which email marketing platform to use? From Mailchimp to ConvertKit, or Revue.

Choosing the right one can make or break your campaign, and thus your marketing goals.

A couple of things to keep in mind when you are selecting which email marketing platform to use are:

  • Ease of use - can you create an engaging newsletter with a "drag and drop" interface?
  • Automation (what tools are available) to send bulk, targeted emails to the right people at the right time?

Once you prove your expertise in your niche and develop relationships with your readers if you're starting from scratch, you will be one step closer to automating some of your processes and be able to keep your existing clients happy, while you work on growing new ones!

Many email marketing platforms offer free trials to begin and then based on the number of subscribers that you have will charge you a monthly subscription plan based on that.

In Conclusion

While social media is a great way to reach out to your clients and potential customers, email can be a much more effective way to communicate your message. Tell your business story in an engaging way, and build a one on one relationship with customers that you can have for life.

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Euri Giles covers lifestyle content and news in Texas ranging from parenting, and food to politics.

El Paso, TX
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