San Marcos, TX

Tanger Outlets Partners with Digitally Native Sleep Innovation Brand Purple to Open First Showroom in San Marcos

Emma S

Tanger Outlets San Marcos, recognized for its competitive assortment of national and local brands, has recently added Purple to its retail offerings. A comfort innovation company known for its engineered mattresses, pillows, bedding and cushions, Purple uses a patented Purple® Grid technology to improve comfort and allow each mattress to instantly adapt to the individual sleeper’s body and sleep-style.

“Tanger Outlets is committed to continually providing our shoppers with the best selection of top outlet offerings,” said Tanger Outlets San Marcos Marketing Director Allison Murphy. “A growing lineup of digitally native brands such as Purple are recognizing the advantages of locating showrooms in centers like Tanger Outlets San Marcos to maximize their customer experience and enhance their retail footprint.”

“We’re thrilled to have a presence at Tanger Outlets in San Marcos because of its strength in the home category and its perfect positioning to meet the needs of our Texas customers," said Tres White, Chief Retail Officer at Purple. "We’re excited to collaborate with Tanger and provide exceptional value to both new and existing customers."

Located next to Kirkland’s, the store will be approximately 5,060 square feet and will offer five different mattresses for guests to test – all developed with sophistication and innovation in mind. With over 30 years of hands-on research and product development, Purple ensures comfort for all kinds of sleepers with products made to improve people’s lives. The San Marcos store will be the brand’s first to sell refurbished mattresses.


About Purple

Purple is a digitally native vertical brand with a mission to help people feel and live better through innovative comfort solutions. We design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, cushions, frames, sheets and more. Our products are the result of over 30 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes. Our proprietary gel technology, Hyper-Elastic Polymer®, underpins many of our comfort products and provides a range of benefits that differentiate our offerings from other competitors' products. We market and sell our products through our direct-to-consumer online channels, traditional retail partners, third-party online retailers and our owned retail showrooms. For more information on Purple, visit

About Tanger Outlets:

Tanger Factory Outlet Centers, Inc. is a leading operator of upscale open-air outlet centers that owns, or has an ownership interest in, a portfolio of 36 centers. Tanger’s operating properties are located in 20 states and in Canada, totaling approximately 13.6 million square feet, leased to over 2,500 stores operated by more than 500 different brand name companies. Tanger has more than 40 years of experience in the outlet industry and is a publicly traded REIT. For more information on Tanger Outlet Centers, call 1-800-4TANGER or visit

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