BAB, PAS, FAB, and 4U
1. BAB: Before — After — Bridge
Before: Firstly, you need to describe the current situation. What is the problem? What is the pain point?
After: Then, you need to picture the desired outcome — where the initial problem doesn’t exist anymore.
Bridge: Lastly, you need to make a connection between the current situation and the desired outcome.
Example → Writing a successful blog post is challenging. Imagine there’s a method to reduce the number of failed content. Here’s how to stop wasting time on the wrong content: [LINK/VISUAL/THREAD]
2. PAS: Problem — Agitate — Solve
Problem: Firstly, you need to identify the problem. What is the problem? What is the pain point?
Agitate: Then you need to exaggerate the problem by appealing to emotions.
Solve: Lastly, solve the problem. Show the desired outcome.
Example → Fed up with generating no interaction? Write another zero-view blog post, OR start trying a new method. Find out how to stop wasting time on the wrong content: [LINK/VISUAL/THREAD]
3. FAB: Features — Advantages — Benefits
Features: What is the main feature of your product or service?
Advantages: What the feature does, and how it helps?
Benefits: What is the result of the advantage?
Example → Stop wasting time on the wrong content and reach more people with this method: [LINK/VISUAL/THREAD]
4. 4U: Useful — Urgent — Unique — Ultra-Specific
Useful: Firstly, you need to show them you’re relieving a problem, providing a solution.
Urgent: Secondly, add a sense of urgency/scarcity. Provide a time frame or deadline.
Unique: Then show people that your product or service is different than others. Convince them that it’s not something similar they’ve seen before.
Ultra-Specific: Lastly, give details.
Example → An Ebook: Wrote everything I know to stop wasting time on the wrong content and reach more people with the Minimum Viable Content method. Only 5 copies left! [LINK/VISUAL/THREAD]