4 Writing Formulas to Boost Your Clicks and Engagement on Twitter

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BAB, PAS, FAB, and 4U

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1. BAB: Before — After — Bridge

Before: Firstly, you need to describe the current situation. What is the problem? What is the pain point?

After: Then, you need to picture the desired outcome — where the initial problem doesn’t exist anymore.

Bridge: Lastly, you need to make a connection between the current situation and the desired outcome.

Example → Writing a successful blog post is challenging. Imagine there’s a method to reduce the number of failed content. Here’s how to stop wasting time on the wrong content: [LINK/VISUAL/THREAD]

2. PAS: Problem — Agitate — Solve

Problem: Firstly, you need to identify the problem. What is the problem? What is the pain point?

Agitate: Then you need to exaggerate the problem by appealing to emotions.

Solve: Lastly, solve the problem. Show the desired outcome.

Example → Fed up with generating no interaction? Write another zero-view blog post, OR start trying a new method. Find out how to stop wasting time on the wrong content: [LINK/VISUAL/THREAD]

3. FAB: Features — Advantages — Benefits

Features: What is the main feature of your product or service?

Advantages: What the feature does, and how it helps?

Benefits: What is the result of the advantage?

Example → Stop wasting time on the wrong content and reach more people with this method: [LINK/VISUAL/THREAD]

4. 4U: Useful — Urgent — Unique — Ultra-Specific

Useful: Firstly, you need to show them you’re relieving a problem, providing a solution.

Urgent: Secondly, add a sense of urgency/scarcity. Provide a time frame or deadline.

Unique: Then show people that your product or service is different than others. Convince them that it’s not something similar they’ve seen before.

Ultra-Specific: Lastly, give details.

Example → An Ebook: Wrote everything I know to stop wasting time on the wrong content and reach more people with the Minimum Viable Content method. Only 5 copies left! [LINK/VISUAL/THREAD]

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