If you want to create the next “viral post”
[Visual Created via Canva by the Author]
I want to create the next viral post.
This is the sentence I hear over and over from those who are just starting to create content.
I totally understand them. When they’re new to content creation, they want success immediately. They want to see numbers — likes, share, reads, comments, followers.
That’s a goal that’s plastered all over the internet. However, it reveals the most common misconception about content creation: success is based on traffic.
When you’re creating something, there’s often a sense of urgency as if success or failure is at stake. If you’re not successful, it’s very easy to feel like you’ve wasted your time and have lost.
This is especially true with content creation, and it can be easy to lose sight of the fact that the important thing about content creation is improvement and technique.
Because what really drives success is improvement and technique — and by focusing on those elements, you’re better off than chasing the “success from single content” dream.
Focus on improving your technique, not the results.
Improving your technique is much more valuable than success from single content. Because it is sustainable.
Long story short, many people are obsessed with how many interactions they get, but very few people are interested in their technique.
If you’re serious about success on social media, this is the most important part of your content strategy. Because, in the long term, you can achieve the healthiest reading and interaction rate by focusing on the technique.
“Do not write to be liked. Write to be remembered.”
— Chuck Palahniuk