This Method Is Helping Content Creators to Reach More People


Minimum Viable Content

[Visual Created via Canva by the Author]

Before diving into the article, let’s imagine a situation like this:

You think you have an amazing idea for your next blog post that will go viral and be read by hundreds of people.

With this motivation, you start spending 4-5 hours per day for the next couple of days writing the blog post. And, then you send it to your friend for a final review. You choose the best images that resonate with your content, design and format the piece nicely. Finally, you’re ready to share your amazing blog post with the rest of the world.

You hit the publish button, and your blog post is online. But there is one small problem; the piece generates almost no interaction. Only a few people have read the content that you have worked hard on hours and days.

Sounds familiar?

Well, you might think that flops are a part of the content creation journey. After all, there is no rule that all content will be successful.

What if there was a method to reduce the number of failed content?

Actually, there is one: Minimum Viable Content. With minimum viable content, you can conduct small experiments by spending 10 hours on 10 different content ideas instead of spending 10 hours writing one content.

If you don’t want to waste time on the wrong content, you need to quickly test your ideas before publishing.

The best way to do that is by creating a Minimum Viable Content.

Before diving into how the MVC method works, let’s define what it means:

According to Content Marketing Institute, the concept of minimum viable content comes from the agile idea of a minimum viable product. “Minimum” means the smallest version that still achieves its goals, and “viable” means something that could survive in the market on its own. Minimum viable content is the smallest stand-alone content release that does at least one of these things:
— Influences the behavior of your audience
— Teaches you something about your audience

How Minimum Viable Content Works

[Visual Created via Canva by the Author]

The process of minimum viable content is very similar to the design thinking process and consists of 5 steps:

Step 1 - Plan: Every content creator has tens of ideas for his next content. In this stage, the content creator has to decide on 4-5 content ideas for his next content.

Step 2 - Prototype: The second step is prototyping the ideas or creating the minimum viable content for each idea. The minimum viable content can be as an atomic essay, Twitter thread, short-form LinkedIn post, or some other quick and short-form content.

Step 3 - Test: Once the minimum viable contents are ready, it's time to test them on social media. Content creators need to share them on social media and observe interactions. If the minimum viable contents don't perform well, there are two options:

1. Changing the idea, which is going back to step 1. Or,

2. Creating new minimum viable contents to test them again, which is going back to step 2.

Step 4 - Implement: If the minimum viable content is validated, it's time to create the long-form content for the content creator.

Step 5 - Scale: Once the long-form content is validated by minimum viable content, it's time to build a content cluster around the big content idea. It's time to scale the content strategy around the validated niche.

Whether or not you’re using Agile methods, try minimum viable content to reduce your chances of hearing nothing in response to your next major content release. The response to your minimum viable content will tell if that big piece of content is wanted. — A. Fryrear

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