One size fits all Corporate Medicine, Politics, Greed, and Monopoly.
The popularity of smartphones and the ‘on-demand economy push every service towards consumerism, and the personalized healthcare model is no exception. We cannot stop the deontological reform which is going to impact the physician practice model.
Healthcare is a lucrative industry, and many entrepreneurs and investors cannot wait to have a slice of the pie!
Some big corporate companies whose target market was anything but medicine are looking to profit from healthcare. They are trying to take over the direct primary care market, access healthcare savings accounts (HSA), and form alliances with insurance companies. We are, indeed, heading for a disaster!
Every company claim they have the golden solution for physicians to use to reach their objective. Some succeed at convincing them. Still most fail! Many companies fell even though some made quick millions in the wake of the hour and continued doing business. But none of them could maintain the independence of physician practice and guarantee patients that their information is safe and secure.
Indeed they did not earn the trust of both patients and physicians and even discouraged the investors who always lookout for a fully functional prototype to make up their mind.
We are Facing the Outgrowth of Past Practices
Healthcare is riddled with damaging factors such as distrust, pessimism, and failure leaving us with a bad taste in our mouths because of past experiences. Such experiences have to be blamed for poorly designed solutions, validations, monopoly, and politics. Unless you are a big corporation backed by politicians, you cannot realize the trustworthy solutions and promote the natural talents- the market is too big for that!
Only “Physicians” have the golden solution, but we are not able to implement it. We have been raising our voices year after year, but is anyone ready to listen? Recently some primary physicians are moving to direct primary care (DPC) is a welcome change. If correctly implemented, DPS can create and validate personalized medicine. But we have to keep the DPC practices independent and small in size to achieve the mission on which it set out.
But such a change seems farfetched with large corporations and retail chains trying the grab a piece of the healthcare pie! And that has led to all the problems.
Where Did We Go Wrong?
Healthcare has become a political issue, and we have been made to believe a third party must pay it because it is expensive. We have created a monopoly with big corporate companies engaging in under-the-table deals, pushing and lobbying for their prices. They have no standards and are not held accountable, which is utterly wrong! We need accountability and responsibility when something goes wrong — and we need it to be done right. We don’t want scapegoats to be made out of the entire process. Instead, we need comprehensive standards and guidelines and ensure that everyone follows them.
The present scenario limits the physician’s ability to form a clinical judgment and reduces his ability to prescribe medicines for the best patient outcome. The government or insurance companies control the medications we physicians can define, which is wrong.
We have been promoting population-based medicine when we should have been stressing on personalized medicine. We have developed a “corporate mentality of one size fits all” that doesn’t apply to healthcare. Patients and the general public have been led to believe that only large systems can deliver cost-effective care wrongly.
Most of all, we have been wrong in staying passive, but we need to overcome pessimism and speak out.
Where does the Answer Lie?
The corporate entities are reigning over three healthcare pipelines- physician reimbursement, patient drug prices, and lobbying interests through politicians and the government. DPC can solve only one of the pipelines, but the other two will be unaffected until DPC gains traction. The journey is going to be rough, but we have to reach the destination anyhow!
Healthcare has been intentionally turned into politics, and patients have been made to believe only government can solve the problem. Corporate greed has mixed into this politics to make matters worse. We are encountering a massive monopoly with pharmacies merging with insurance providers. Online retailers are buying out independent pharmacies, and the HSA of patients are up for compromise.
Amidst all of these, Atul Gawande is now heading the Amazon Healthcare project and also leading interests of Berkshire Hathaway and JP Morgan Chase. But prior in his career, his heart was on the ideal- he volunteered for Gary Hart’s campaign in his undergraduate days and campaigned for Al Gore in 1988. He also took the role of a healthcare researcher for Rep. Jim Cooper but had to bow to corporate pressure, it seems!
We have been blindfolded for too long with useless solutions and mandates. But now, the time has come to listen to the feedback of doctors and physicians. We, physicians, need to embrace the change and collaborate to save our independence. We have to find enough time to dedicate to the patients while leaving room for adopting the necessary technologies for better care delivery without compromising health information privacy.
If we have to have a place for corporations, they should be the ones supporting physician interests without jeopardizing their independence. We have to move towards total transparency and understand the value of patient-doctor relationships. The government will have to listen to our needs even if 1% of physicians can support 1% of their patients.
Ultimately we have to empower doctors, patients, and every stakeholder in the healthcare industry.
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