Business resources in Los Angeles County and a Super Bowl 2022 opportunity

Don Simkovich

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Companies and entrepreneurs needing help in Los Angeles County or looking to grow in the current economic climate can access a variety of resources. Some resources are time-limited while others are available on an on-going basis.

Los Angeles Chamber Connections

Business connections and matchmaking is happening through the Los Angeles Chamber of Commerce. A program, OneLA, brings those needing supplies together with manufacturers and service providers. Areas to look into include:

  • Items and Services Needed
  • Manufacturers and Service Providers
  • Staffing and Employment Opportunies

Examples of those requesting supplies are an optometry office needing disinfecting wipes and 3-ply surgical masks and a sub-acute hospital needing surgical gowns. But it’s not all products.

MetroConnect has a posting for a shuttle and valet service for the Purple Line Extension Section 3 at the West Los Angles, Veterans Administration.

A non-profit assisting low-income families, One Family LA, needs donors for a matching gift campaign.

Take a closer look at OneLA through the LA Chamber.

A Super Bowl 2022 Business Opportunity

The OneLA program is an excellent way to network online and discover an array of business opportunities like the Super Bowl in 2022.

Qualifying businesses in Los Angeles County have a chance to get contracts for Super Bowl LVI. The 56th Super Bowl in NFL history is scheduled to be a prestige event in February 2022 at the new SoFi Stadium in Inglewood.

Businesses serving a diverse set of needs are welcome to apply through the Los Angeles Sports and Entertainment Commission’s Super Bowl LVI Business Connect webpage.

Qualifications for businesses are listed along with the areas of service that include:

  • audio visual
  • carpeting and other flooring needs
  • personal protective equipment
  • warehousing
  • waste removal
  • white glove services

Certified businesses selected for the program will be profiled in the Business Connect Resource Guide.

Los Angeles County-Wide Resources

Los Angeles County has its challenges but it’s home to 244,000 businesses and there are plenty of available resources.

A comprehensive portal is accessible at LA County’s Business page.

Those needing information on tax credits and disaster preparedness can access the county’s Department of Business and Consumer Affairs. A guide for small businesses is available along with a digital toolkit.

Start with the county’s business web portal that guides in doing business with the county, offers input on starting a business, and contains a listing for 114 different local chambers of commerce.

Regional services are available throughout the county as well.

San Fernando Valley

Benefits of doing business in the San Fernando Valley

The region is easily accessible to the 5 freeway and much of the San Fernando Valley is within a 30-minute to 45-minute drive of downtown Los Angeles.

Resources in the San Fernando Valley include, the Valley Industry Council (VICA) lobbies for businesses and residents.

VICA is highly regarded and has many years of working with local, county and state officials to better support the business climate.

San Gabriel Valley

Benefits of doing business in the San Gabriel Valley

The Inland Empire is easily accessible and business travelers can reach Bob Hope Airport in Burbank or Ontario Airport as easily as driving to LAX.

One of the multi-business organizations is the San Gabriel Valley Economic Partnership. Businesses in or relocating to the San Gabriel Valley can get help with permits and licensing, accessing public financing programs, and having an advocate to navigate local, county and state government issues.

It also has an on-going workforce development effort.

Long Beach

In Long Beach, companies can turn to the city government for its business resources. The economic development for the city includes an economic development blueprint and sets a 10-year vision as “the city of opportunity for workers, investors, and entrepreneurs.”

The city also has its own business portal.

Santa Clarita, Valencia and Canyon Country

Ranked as one of the “best cities for doing business in Southern California” is Santa Clarita. The community up the 5 freeway from the Valley was named as the Most Business Friendly City in Los Angeles County in 2019 by the Los Angeles Economic Development Council.

The local economic development effort includes a business incubator and a Small Business Development Center (SBDC).

SCORE Los Angeles

Low cost workshops and free mentoring is also available throughout Los Angeles County with SCORE. Mentoring sessions are available by phone, video or email due to Covid-19.

SCORE also has an online business library with free templates, business strategies and an update on trends.

Small Business Development Centers (SBDC)

Small business owners can also get help through Small Biz LA, the website for local SBDCs in Los Angeles County, Ventura County and Santa Barbara County.

There are no-cost counseling and advising services along with low-cost training services.

Entrepreneurs can also find 17 different opportunity zones in LA County. There are certain tax incentives and were made available through the 2017 Tax Cuts and Jobs Act.

Community Colleges

Don’t overlook the many community colleges. The Center for a Competitive Workforce connects 19 area community colleges with employers from high growth business areas.

The CCW keeps college faculty aware of job opportunities and employment for “middle skill” workers.

Data is kept on an array of occupations from car mechanics to carpenters, computer programmers and engineers in different disciplines.

Among the most needed “frontline” jobs are bookkeepers, licensed and vocational nurses, and computer user support specialists. Each area usually requires a year of schooling or less to gain full employment.

Current unemployment data shows a 10.6% county unemployment rate for December 2020, down from a high of 20.8% in May 2020.

Analysts expect job gains and the business climate to improve by spring and into the summer.

Quick Tips

Business owners in LA County don’t have to go through dips or tough times alone. Use the resources, network with peers as much as possible, send thank-you notes to customers and begin a newsletter to stay in touch, and find ways to strengthen your own core set of services and offerings to customers.

Find your unique messaging and have a clear profile of the customers or clients who benefit the most from your services.

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I interview entrepreneurs, and dig into the news around Southern California, giving a voice to business owners, artists and more. I also co-write the thriller novel series Tom Stone Detective Stories.

Pasadena, CA
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