Go Topeka announces that its "Choose Topeka" relocation initiative has formed a partnership with Airbnb to offer possible new residents free opportunities for visiting the Capitol City. Choose Topeka contributes up to $15,000 for the people who want to relocate to Topeka, a city with almost 200,000 dwellers.
About this initiative, Barbara Stapleton, the Vice President of Business Retention and Talent Initiatives at Go Topeka, says, “As some consumers think through relocating, local, hosted stays enabled by Airbnb provide a fantastic option to explore neighborhoods before making a decision.”
She further added that this partnership would enable the potential residents to “try before they buy.” Naturally, it will help them to make a complete assessment before making the commitment to choose Topeka.
The Partnership and the New Topekans
As per the Greater Topeka Partnership (GTP), the potential new Topekans will be guided by the “Online Experiences” of Airbnb. These experiences will introduce Topeka to a person who wants to relocate. This guide will answer all the questions regarding local life, events, and more at Topeka.
Chris Lehane, the Senior Vice President for Global Public Policy and Communications at Airbnb says, “In a new Airbnb survey, 44% of consumers across five countries are interested in trying out a new city before buying a home there, including 47% of Americans.”
According to him especially, 62% of the Latinx U.S. survey respondents, 50% of the Black Americans, and 50% of Californians are willing to adopt the “try before you buy” idea.
As per GTP, 40 people who earn an average of $85,000 per year have taken part in the Choose Topeka Program. These people come from cities across the nation, including San Francisco and New York City. Twenty-one workers among the group bought a home in Topeka, and 19 people took houses on rent.
The Experience at Topeka
GTP further highlighted the experience of Kristy Blake, the director of the New Life Center at The University of Kansas Health System St. Francis Campus. She relocated to Topeka with her husband in late April. The couple was from Arlington, TX, and they bought a home in the capital city of Kansas.
Blake said, “It really has been a very good transition for us. It really feels like a family here.” The couple is happy to know their new neighbors. They find the small city is big enough to offer them whatever they enjoy doing.
According to GTP, the Topeka Community comes with a growing NOTO Arts District that is a revitalized downtown district. The community includes Evergy Plaza. Further, Topeka is known as the home to unique eateries, luxurious hotels, fine breweries, live music venues, and celebrated museums.
The Pandemic and the Relocation Partnership
Lehane Says, “Airbnb is thrilled to partner with Choose Topeka, to help remote workers discover life in the Golden City and consider making their new home here.” He further adds that as more people work remotely and can work anywhere, many want to experience livelihood in a city before permanently moving in there.
The partnership with Choose Topeka exactly provides that same opportunity to the participants of this relocation program. Lehane also said that Airbnb is considering it “as part of a new vision for flexible living.”
Stapleton, on behalf of Go Topeka, further added, “We encourage anyone that is considering taking advantage of all that Topeka has to offer to come check it out yourself. We think you will be surprised with all that the city has to offer.”