Email Marketing

Digital Info

Email marketing is one form of online marketing where (one uses) commercial message is sent to build relationships and sell products or services to their audience by any person or company.

An effective email program will help you keep your audience informed and engaged with your brand and its offering. Also, it’ll help you turn window-shoppers into customers and one-time buyers into loyal brand advocates.

Despite the fact that email marketing has been around for a long time, it continues to generate an impressive return on investment for thousands of marketers around the world making it one of the most effective digital channels.

Benefits of email marketing :

1. Ease of use

You can design your email templates, signup forms, conversion funnels and marketing automation workflows with intuitive drag and drop editors that are available either as standalone tools or built into an email marketing service. And if design isn’t your thing, you can just use ready-made templates to set up your first email marketing campaign in next to no time.

2. Full control

You have full control over your email marketing communication. You can:

· design your assets (e.g. web forms, emails, and landing pages)

· decide on the kind of email marketing campaign you want to run

· segment your email list for precise targeting

· tag your contacts for better personalisation

build email automation workflows that’ll help you deliver even more targeted emails at the most optimal time.

3. Low cost

To run professional email campaigns, all you need is an email list, a basic strategy, and an email marketing software provider that’ll help you run your campaigns.

Most professional email service providers, like GetResponse and others offer several plans.

4. Precision

One of the key benefits of email marketing is precision. Unlike with other marketing channels, when you send an email marketing campaign you’re targeting people who you already know and have their details in your contact list. They got there through one of your contact forms on your blog post, attended a webinar you organized, or maybe downloaded an ebook you were promoting. While doing so, they not only gave their contact details but also showed you what topics they’re interested in.

In addition, if you’re using an email marketing service, say GetResponse or any others, you get access to a variety of data that you can use to send even more targeted campaigns.

Starting from the basics, you can target specific segments like new subscribers, existing customers, or your most loyal customers.

5. The preferred marketing medium

According to both the DMA and Adobe, most people prefer to be contacted and receive offers from companies through email rather than other channels.

6. You can reach mobile device users

The percentage of email opens on mobile devices continues to grow. This means that you can reach your customers and influence their buying decisions wherever they are. You can also integrate your online and offline marketing e.g. by collecting email addresses at events or during shopping at a brick-and-mortar location.

7. Email is an owned medium

Traditionally, digital marketing strategy is divided into paid, earned, and owned media. Email falls into the owned media category (unless we’re talking about sponsored mailing). It means that your business has full control over this online channel.

8. Targeted and personalized communication

You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits and deliver them content that’s relevant and builds customer loyalty. Your subscribers will stay on your list as long as they see value in your communication – that’s why over time you can build a big email list that brings impressive revenue.

9. Easy to measure results

You can gain full control over your email marketing efforts by integrating your email marketing software tool with online analytics tools such as Google Analytics. Just add UTM parameters to your emails and you’ll know exactly which email, subject line, or call to action button brought you the best results.

10. Fully automated

With marketing automation, you can build custom workflows for your campaigns. You can easily create any kind of automated email marketing campaign by using a drag-and-drop editor to program the communication flow with the available conditions, actions, and filters.

11. Excellent return on investment

Email marketing keeps on bringing the highest return on investment of all online channels. If you run and measure your email marketing activities the right way, they’ll become a proven source of revenue for your business.

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