McDonald's has struggled to find success with pizza in the United States, discontinuing its McPizza offering in most locations by 2000. The lengthy cook time and the need for special equipment made traditional pizza a challenge for McDonald's and its competitors like Wendy's and Burger King. However, a new product in Germany called "pizza pockets" may provide a solution. These pizza pockets offer a different take on pizza and can be quickly produced by the chain. They are not meant to compete with Pizza Hut or Domino's, but rather to provide McDonald's customers with a tasty and convenient option. Additionally, it's worth noting that McDonald's has not held its popular Monopoly promotion in the U.S. since 2015, and prize-based promotions have been relatively scarce in the home market for the past few years. While McDonald's may have struggled with traditional pizza offerings in the past, the introduction of "pizza pockets" in Germany presents a potential solution. These pizza pockets provide a different twist on pizza and can be quickly prepared, addressing the lengthy cook time and special equipment challenges. It's important to note that these pizza pockets are not meant to compete with established pizza chains like Pizza Hut or Domino's. Instead, they aim to offer McDonald's customers a convenient and tasty option that complements their existing menu.
In addition to exploring alternative pizza options, it's worth mentioning that McDonald's has not held its popular Monopoly promotion in the United States since 2015. This, coupled with relatively scarce prize-based promotions in the U.S. market, indicates a shift in the company's marketing strategy. While prize-based promotions have been limited in recent years, McDonald's continues to innovate and adapt its menu to cater to evolving consumer preferences. With the introduction of pizza pockets in Germany, McDonald's showcases its ability to explore new offerings that provide customers with convenient and flavorful choices.