Cracker Barrel is combatting declining traffic by launching Cracker Barrel Rewards, a new loyalty program inspired by the wooden peg game found on their tables. Members earn one peg for every dollar spent at their restaurants or gift shops, which can then be redeemed for various food and retail items. The program comprises different tiers based on the number of pegs collected, with perks increasing as customers reach higher levels. At 75 pegs, guests can enjoy $5 take-home meals, while at 150 pegs, they can get $10 off retail purchases or desserts. Once customers accumulate 225 pegs, they can redeem a free entrée or receive $15 off retail purchases. Additionally, the program includes a bonus game where customers can spin a virtual wheel for extra rewards, with the first three spins being free. Crack Barrel Rewards can be accessed by signing up at any location, the chain's website, or mobile app, and new members are awarded free Barrel Bites. It's important to note that customers can hold a maximum of 500 pegs in their account and can't earn more than 5,000 pegs within a calendar year. Cracker Barrel's new loyalty program, Cracker Barrel Rewards, is a strategic move to combat declining traffic and enhance customer engagement. Inspired by the wooden peg game found on their tables, this program offers a unique and interactive experience for guests. With every dollar spent at their restaurants or gift shops, members collect pegs that can be redeemed for a variety of enticing rewards.
The program has different tiers, rewarding customers based on the number of pegs they accumulate. As guests reach higher levels, they unlock increasingly appealing perks. For example, at 75 pegs, users can enjoy $5 take-home meals, while at 150 pegs, they can get $10 off retail purchases or desserts. Once customers reach 225 pegs, they can redeem a free entrée or receive $15 off retail purchases. On top of that, members can participate in a bonus game where they can spin a virtual wheel for extra rewards, with the first three spins being free.
Convenience is a key aspect of this program, allowing customers to sign up at any location, on the chain's website, or through their mobile app. To incentivize new members, Cracker Barrel Rewards also awards them with free Barrel Bites upon signup. However, it's important to note that customers can hold a maximum of 500 pegs in their account and can earn a maximum of 5,000 pegs within a calendar year. Overall, this loyalty program not only offers tangible rewards but also adds an element of fun and nostalgia to the Cracker Barrel dining experience, further solidifying customer loyalty.
Source:
https://www.prnewswire.com/news-releases/new-cracker-barrel-rewards-brings-guests-the-rewards-they-crave-with-the-care-they-deserve-301932879.html
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