Is hiring professional staging services worth it?

Devon Higgins

Are you wondering whether hiring professional staging services to stage your home before selling it is worth the investment?

As can be seen from recent real estate statistics, home staging is vital to maximizing a home’s sale. In fact, 85% of staged homes sold for 5% to 23% percent over list price when being staged.

In this article, we’ll share if hiring professional staging services is worth it. We’ll also cover why you should use a professional home stager and the even better option of virtual staging.

Alright, let’s dive in! 

Why use professional staging services?
Image source: Kam Idris/Unsplash

A professional home stager’s job is to get your home ready to sell by making it look more attractive and inviting to a large number of potential buyers. 

Using professional staging services can help you sell your home faster and for more money since buyers can better see the value of the home. 

This statement is supported by a recent National Association of REALTORS® study, which revealed that homes that are staged are selling faster and at higher prices than those that are not. 

In the same study, as much as 82% of agents said that staging made it easier for buyers to visualize the property as a future home. It also decreased the amount of time the home spent on the market.

Given these data, staging a home is crucial to selling a home faster and for over listing price.

Can I stage my home myself before selling it? 

If you have a “design gene” and a flair for interior design, you may be able to stage your home yourself before selling it. 

However, if you’re not a natural designer and don’t have high-quality furniture and décor, it may be worth paying for a professional home stager.

The whole idea is to appeal to a broad selection of potential buyers and get them to be able to picture themselves living in the home.

The question is whether you can do that with your personalized taste and style.

An even better alternative to home staging: virtual staging
Before virtual staging.Image source: PhotoUp
After virtual staging by PhotoUp.Image source: PhotoUp

There’s an even better alternative to home staging, which is virtual staging. 

Especially in times of COVID, this way of digitally staging a home and presenting those photos online for potential buyers keeps growing in popularity.

Best of all, realtors and agents can personalize a home for multiple buyers by making the virtual staging look different based on preference, even if the space is empty.

Follow the digital trend of virtual staging
Before & after virtual staging by PhotoUp.Image source: PhotoUp

More and more home buyers are doing research online before scheduling a viewing. Hence why virtual staging is an excellent option to attract buyers that are looking for a new home.

Often, buyers have to scroll hundreds of online listings in search of one that speaks to them. 

With virtual staging, you can make the scrolling less time-consuming and present a home potential buyers can imagine themselves living in. Additionally, it makes them more likely to schedule a viewing.

On top of that, virtual staging saves you the cost of buying expensive furniture and home decor to stage a home. Typically, virtual staging is 60%-90% less expensive. 

That’s a lot of money you can save!

All you need to do is take photographs of a vacant or an empty space and have PhotoUp’s professional real estate photo editors virtually stage the photos for you.

Professional staging services vs virtual staging

Hiring professional staging services makes sense for high-end homes that you want to sell for above market rate.

But it does require extra time and effort, as well as extra expenses! 

Not only is virtual staging more cost-effective, but it’s also the safer option for many in times of an ongoing pandemic. 

Some buyers have even bought a property without even physically viewing it since they were able to imagine themselves living in the home directly from the listing photos. 

Also, from a real estate agent perspective, virtually staged listings make your portfolio look more professional when meeting new prospective home sellers.

We hope this article answered the question of whether hiring professional home staging services is worth it. 

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I am a licensed real estate agent and real estate marketing professional. I've co-owned and managed PhotoUp, a company of 200+ people that designs and develops marketing tools and services for real estate professionals, all over the world.

Grand Rapids, MI

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