Clubhouse Is Dead (It Just Doesn’t Know It Yet)

Derick David

Photo by Dmitry Mashkin on Unsplash

still remember the first time I saw a Clubhouse room about 3 months ago. My friend Macbrennan uses it to advertise his startup, and at the time, he was giving away invites for the then invite-only app. So, I asked him to pass along one invite for me.

“You sign up and you can join any room at your preference, then you’ll hear people talking about pretty much anything.”

And you have the opportunity to speak with literally everyone in the room.

Clubhouse has come a long way since its initial launch in April of 2020, and it is already one of the fastest-growing apps ever.

They have now secured hundreds of millions of funding with more than 10 million active users, and in plain sight, that sounds pretty impressive for a company that is only one year old.

It was cool at; first, there was so much hype around it, and everybody is posting the room they’re in on their social media. Until it wasn’t.

1. It benefits mostly the big creators

Clubhouse announced they’d reached more than 10 million weekly active users, and over 180 organizations and venture capitalists have invested in Clubhouse to date. BackLinko

In the beginning, people can’t wait to rush into rooms to meet, listen, and connect with people, having the notion that their time in the room will give them psychological benefits.

Everyone is chasing for the clout, hoping they would grow their network over time from the people they meet in the rooms, but here’s the truth.

Everyone is expecting the same.

Once a person doesn’t get exposure or attention from the app itself, he or she won’t even try anymore. And the users that are winning are big brands or celebrities, so if you’re not, it’s most likely to be wasting your time.

Naval Ravikant, Elon Musk, and Mark Zuckerberg all hopped in to get to their audience fast, which worked well to their advantage. So, Clubhouse is basically an app where the big players can play and get rich, and the small players do okay and just go to sleep.

It’s worth noting that TechCrunch thinks these numbers are actually quite spectacular, and I agree.

2. It isn’t solving a real-world problem

We’ve seen hundreds of apps that are cool, but do they actually solve a problem we can relate to?

If Clubhouse shutdowns today, would we freak out? Probably not, right?

But Uber of Lyft shutdowns today, would we freak out? I will, and we will.

And if you can convince your customers that your product is the solution to the problem they are experiencing, you’ll entice them to be curious about your product, and eventually, they’ll use or buy it.

If you can convince your people that their time spend on your app is 1000 folds better than any app, that’s even better.

In a world where technology advances as fast as it can and in a society where its direction is towards digital, the real escape is in the real world.

GenZs and the Alpha Gen are already stressed out because most of their lives depend on the bricks on their hands. The true revolution will come from offline — a technology that will connect people offline.

You solve a problem, or you die.

3. You don’t need to social media anymore to be social

Millennials are the last generation to remember those wonderful days of analog friendship, and once there’s a widespread COVID vaccine, expect them to do the hard work of building up real relationships in the actual real world. New York Times

And now that the world is slowly recovering and bringing people back to the streets, they have a little less time to spend on their social media world.

What remains are the ones that matter the most for them, Instagram or Facebook for some.

There’s more than we can count on social media apps nowadays, do we expect everyone to be on a platform just to consider him or her as a friend?

The Twitterverse is driven by GenZ influencers who go viral once a week because of shitposting, and in addition, they love to spread the world of new social network app that is “cool” or “reinventing how social media works.”

The next tech revolution will help people connect in real life, thus, online to offline—for instance, Airbnb, WeWork, Uber, or Meetup.

4. It can be easily replicated by bigger social media

Why go to Clubhouse when you can easily do the same thing on Twitter?
And you don’t have to create a new account.

One of the most notable questions we get from business school or from successful venture capitals is,

“What is your ultra-selling point or value proposition?”

And I’m not sure exactly what the Clubhouse team responded on this one.

Where’s the value proposition?

The only thing I love from Clubhouse right now is its design, but it has then remained that way. The company has money to implement one or two strategies to boost engagement and maybe focus on their niche.

Another question that is crucial is,

Who could be your competitors? And if they do the same thing, do you have a plan?

I just hoped they kept most of the investor’s money at this point!

Twitter reportedly abandoned the idea of ​​buying Clubhouse to focus on Spaces

As reported by Bloomberg,

” Twitter has reportedly wanted to acquire Clubhouse, and according to people familiar with the matter.
The companies have discussed a potential valuation of around $ 4 billion for Clubhouse…”

Twitter was unwilling to give Bloomberg any details, but it does appear that he sought to acquire Clubhouse for $ 4 billion.

But then, that has it happened? We don’t know exactly. Twitter ditched this idea for some reason. The bluebird social network surely felt they did not need to buy Clubhouse to enter the audio, social network market.

Are we surprised?

People are already leaving Clubhouse for Twitter, and now Facebook is reportedly building their own as well, and it’s going to be called, Hotline.

Time to pivotttttt.

Finally, if you don’t have too much yet heard of Clubhouse, it is an audio-only social network. The only way to interact with other users is to talk to them.

There are different meeting rooms. discussion on various topics. Personalities like Elon Musk, Naval Ravikant, and Mark Zuckerberg have, for example, already used Clubhouse.

5. If you talk, nobody is even listening to you

Again, people want to be heard, and when people are not getting heard, they will ditch you. It’s okay; it’s literally human psychology.

Sure they do hear you, but they couldn’t care less of what the host has to say, let alone what you have to say.

People nowadays want to be Gods, that’s what social media gave us, the ability to be our own Gods, and Clubhouse makes you feel like a follower. Look at TikTok, for example; it has given everyone the ability to be Gods — posting about their lives and getting the right metrics accordingly.

On TikTok, everyone is equal. If Kylie Jenner’s video can get 1 million views, you as well can get 1 million views— you just have to think of the right content that will grab viewer’s attention. Blake Connally

Take a look at this TikTok user named Blake Connally,

One of his first videos on TikTok is a video of his car, which is a Black Audi R8, that he is proud of sharing on his social media, starting on Instagram.

He tried TikTok, and the video got over 1 million views.

TikTok gives you the ability to be God on your niche or brand or passion, and it gives you exposure.

Of course, assuming the video quality is great and the content is interesting enough.

Right now, Blake has over 100k followers, and he started less than 3 months ago on the platform.

We all know that Clubhouse and Tiktok are totally different platforms; however, the form could take a few lessons and strategies to boost engagement in the platform.

A great idea for Clubhouse is to enlarge the profile icon of a user that is currently talking in the room and/or they can limit the number of participants of numbers per room since users are expecting to share or contribute something to the discussion.

Or they can charge users a fee to enter a more exclusive room with big players. These are just a few; they're a sort of different ways Clubhouse could be reinvented.

It’s never too late.

6. GenZs find it boring

Due to social media, we have a short attention span, and guess who has a shorter attention span? The GenZs. Vox

Clubhouse has to consider their platform to fit the needs of GenZs if they want to stay in the game. Millennials and Boomers are just not cut it.

GenZs have the majority of technology consumption nowadays, and it’s worth noting that their psychological needs must be researched, understood, and served.

For instance, GenZs want clout, so give them the ability to get clout. Right now, the only thing Clubhouse is giving clout is Farokh.

Final thoughts

Clubhouse has reminded us what the internet originally promised us: collaboration, creativity, and community, not arguments, supremacy, and alienation.

I hope that Clubhouse can show the big social media platforms — which Clubhouse itself is on the way to become — what we really want from social media. But for this to happen, they need to rethink or reinvent the platform from scratch.

They have to find their true north — a vision that can bring the actual future of social media to the present day.

Comments / 0

Published by

10x Top Writer on Entrepreneurship, Innovation, and Startups.

New York, NY

More from Derick David

Comments / 0