All you have to remember is that you have a device that can reach 7 billion people around the world.
Facebook, Instagram, Twitter, Snapchat, and now Clubhouse. There’s no denying that there are too many social consumer apps nowadays. I know it can be extremely intimidating and overwhelming to have all of them and to use every single one of them.
It’s just a big dilemma. Do we actually need this many apps?
Social media has become synonymous with information nowadays. If you’re not in one, you’re in the other. You’re trapped in this notion that you have to be present with all happenings and not be missing out on anything.
Unless, of course, you have yourself a cabin in the middle of the Swiss Alps while drinking your favorite Sauvignon Blanc and enjoying a life you’ve already found success with.
In the past year, I’ve become very stressed, depressed, and anxious in social media. It hasn’t been easy for me and for all of us. As a matter of fact, about 19% of my social media connections deactivated their accounts and have gone dark since. And I totally feel for them.
Social media nowadays can ruin your life as much as it can better it. Staying at home during the pandemic hasn’t been particularly helpful either. But there’s one important fact that always dawned on me about social media.
Let’s get more into it.
How is social affecting you?
By some estimates, roughly 4 billion people across the world use networking websites such as Facebook, Twitter, and Instagram, and now Clubhouse prompting mental health experts to investigate if the enormous popularity of social media plays a role in depression.
Research suggests that people who limit their time on social media tend to be happier than those who don’t. Studies also indicate that social media may trigger an array of negative emotions in users that contribute to or worsen their depression symptoms.
But here’s also another side of the truth.
Social media is still a tool that allows you to reach 7 billion people on the planet. I know this seems like a no-brainer, but if you realize the idea that social media isn’t only for posting your favorite songs, tv shows, and political opinions and that it can be a powerful tool to make money, your perspective will change.
This is what happened to me.
One morning, I woke up and realized, instead of letting social media destroy me, why not use it to create me?
Sure, it can be gradually toxic through time, but if you establish yourself a purpose and a plan on how to use social media and what for, everything will change in your life.
In my case, I leveraged it to connect with like-minded people and build relationships with them, which eventually enabled me to make 1000 dollars a month while sleeping. This is not a scam. Trust me.
So, how do you train yourself to conquer social media and make it work to your advantage? How can it make you money? How do you transcend it?
Let’s get into it.
Provide value to people’s lives
One not-so-obvious factor in your social media life is valuable. If you want to build your following, you have to provide something unique or that is of value. Instead of thinking one-dimensional as a use-case for your social media, aim to think two dimensional and even three dimensional.
What I mean by this is that don’t use your social media just to post content about yourself because you feel like you need to show the content to your friends and other people.
That’s just one-dimensional. What can be two-dimensional?
For example, you can either share your daily life or help your followers improve their daily lives or even better, give them actionable knowledge that they can use for three things:
- Save time
- Save energy
- Save money
If your value provides one of these three or all of them, then you are already selling something to your followers. You just have to find a way to productize yourself. This is the first step of making money. Provide value.
Don’t post only about yourself, but make it your number one goal to post about content that helps your followers. Become generally curious about the idea of providing something valuable to your viewers and followers.
Everything else will follow.
Building relationships that increase your worth
Studies show that the fewer people used social media, the less depressed and lonely they felt. That’s also true, but you have to realize one thing. You’re not alone in social media, and there are other billions, if not millions, of people going through the same phase of life.
You have been aware of this, and you have to understand that it’s absolutely beneficial to connect with people on social media and just talk to them. I’ve met people who made 1 million dollars through the agency they built by leveraging their Instagram and Twitter accounts.
You can do the same thing; it’s not that difficult; it just takes time. But this will not happen unless you actually use social media as a medium to socialize.
You can do this by:
- Sharing your knowledge about your expertise
- Telling stories that can motivate and inspire people
- Posting high-quality content like nature or travel pictures
- Sharing stories about your journey on your job
We’re all built differently, but we’re all humans at the end of the day.
And this took me a while to learn, but always remember in mind that whatever content you share, you have to ensure that your followers and audience are getting something out of it.
Quid pro quo, so to speak.
Most people get depressed on their social media because they couldn’t think of anything else to post or write but themselves. Or they think they’re not enough. I feel that every single day. It’s just a battle of belief in yourself.
And once you start helping people on your socials, your life will start glowing, and you will become happier. You will discover opportunities and eventually make a living out of them. I don’t have to tell you this; social media influencers are an accurate example.
I’m pretty sure they’re also depressed. God, who isn’t nowadays? But at least they make money. I’m perfectly fine being depressed as long as I’m generating income than being depressed with no income.
Make connections. Socialize.
Consistency and patience
Taking in the photos or posts of people with seemingly “perfect” lives can make social media users feel like they just don’t measure up.
A 2015 University of Missouri study found that regular Facebook users were more likely to develop depression if they felt feelings of envy on the networking site.
Sure. Who doesn’t get envy when you start comparing your life to other people’s lives? I feel envious every time. But again, it’s a battle. You have to train your mind to beat the hell out of it. Don’t compare yourself to other people; you’re just disrespecting yourself.
As the old saying goes,
Comparison is the thief of joy.
I learned that people who show their successes on social media took time to build their own successes. That’s why comparing your day 1 to someone else’s day 399 doesn’t just make any sense.
All it took them is 399 days of consistency and patience.
It will have to be the same for you. Once you have found what value to share on your social media, success won’t come in a single day, with some few exceptions, of course. You have to actually focus on the process of doing it and by maintaining the consistency of it and having patience in the long term.
Share your progress as well.
I had learned the hard way that success is a game of consistency and patience, not a game of chance. So, focus on consistency and patience.
Before the advent of social media and the internet generally, one’s exposure to bad news was limited. The public got news from broadcasts that aired at certain times of the day or from newspapers.
This prevented people from being inundated with news around the clock or feeling like they were missing out if they didn’t get the word about a news story exactly when it broke.
What’s the point? That social media bleeds information and that you have permissionless leverage to use to share your own thoughts and work.
For instance, I have resumed blogging here on Medium at the start of the COVID-19 pandemic. That was around March of 2020. On my profile, I had around,
127 followers with an average of 300 views per month.
Now, almost a year later?
1.9k followers with an average of 20,000 views per month.
All it took me is almost a year. Of course, If I had invested more time into it, I would’ve reached this milestone a lot sooner. But the point is, every success takes time. If you don’t have consistency and patience in what you do, you’re likely not cut for it.
Along with this is an average income of 1000 dollars/mo. This is just from my blogging hustle, and of course, I hadn’t accumulated this amount of followers, views, and money, hadn’t I worked on my social media activity.
I connected with every person I encounter on my Instagram and Twitter. I spoke with them and tried to help them in any way possible. Yes, social media is a powerful tool not only to make money but even grant you the freedom you’ve been dreaming of.
My default trick is to always give compliments to people no matter what the result of their work is. Why? You have to credit people based on the process and the time they put into that work.
Hard work doesn’t always result in success. So acknowledge people’s hard work instead and the result of their work.
Here’s a piece of advice.
Twitter is my recommendation for blogging. Instagram for getting potential clients, users, or customers. But overall, both are great platforms you can leverage to make money. Tiktok is underrated, and Facebook is underestimated.
Just get yourself out there and have faith in your work.
Using social media comes with mental health risks, but that doesn’t mean it should be completely avoided. Experts recommend using these networking websites in moderation, even if you’re using them to make a business.
So, track your usage and use it accordingly.
It’s easy to spend hours on social media before you know it. To limit your time on social media, you can also plan real-world activities that help you focus on your immediate surroundings and circumstances.
Read a book, watch a movie, go for a stroll, play a game, bake some bread, or have a phone conversation with a friend. Make the time to enjoy life offline.
Limiting your time on social media and prioritizing one’s real-world connections can be beneficial to mental health. Social media is rolling out as you read this, and instead of fighting it, you need to transcend it.
It’s like saying, instead of using medication or diet pills to become healthy, build a habit of living a healthy lifestyle by working out, eating the right food, and getting a good night’s sleep. The same vertical applies to social media.
Treat it as your best friend. It will give you opportunities.
This article is for informational and entertainment purposes only. It should not be considered Financial or Legal Advice. Not all information will be accurate. Consult a financial professional before making any significant financial decisions.