WIth the COVID-19 spread, the on-demand grocery sector has become promising for entrepreneurs. Customers' interest in eliminating the need for stepping out in the public place has given a constant lift to the grocery delivery app usage.
Now customers are more likely to shop for daily essentials from apps like Instacart, Bigbasket, and Amazon, who have experienced great results with grocery delivery during a tough time.
As customers are shifting to online shopping methods, it becomes crucial for grocery delivery stores to invest in mobile app development, helping them deliver the convenience of buying products without leaving the comfort of their homes. Statistics show that more than 79% of customers prefer the mobile phone to assist shopping.
The above image data clearly represents that 78% of customers looked up information like price, store location, and much more on their smart device. In comparison, 69% of patrons check for product details, and 52% prefer to contact the retailers before purchasing.
As your targeted customers are more likely to spend time on the internet and smartphone, mobility can prove to be the best option. It makes it more obvious for your customers to stay connected with your brand whenever and from wherever they want.
Main Points to Follow for Developing App Similar to Instacart for Your Grocery Business
With more and more people expecting to have online shopping options from most brands, how will grocery delivery businesses and supermarkets respond to the growing need for customers? Many consider digital shopping a no-brainer, but they need to understand its importance. Proper knowledge of the online market and tech stack can help them take their business to a new height of success.
The growth of online shopping increased beyond our expectations during the pandemic spread; tens of millions of US customers turn towards online grocery buying. In 2020, grocery sales increased by 54% and reached $95.82 billion. This propelled it to a 12.0% share of total US eCommerce sales and 7.4% of all grocery sales.
In 2022, the online shopping behavior of customers will go from trial to habit. Hence online solutions have become essential for grocery outlets. Customers who are more concerned about convenience and safety are more likely to prefer their local grocery chains using their smart devices. However, mobility makes it easier for retailers to advertise and sell their products more efficiently than ever before.
If you are ready to provide the best shopping experience to customers. Then there are a few points that you need to consider for developing valuable applications like Instacart. It helps you incentivize customers under one umbrella and increase sales outreach, explore what grocery stores have to focus on while launching a mobility solution that proves to be a boon for both business owners and customers.
Choose Business Model
You can choose different types of business models to automate and advance grocery shopping. Choosing an economy-based business model similar to what Instacart is doing can be a smart move to make.
It makes it straightforward for customers to connect with your brand while helping enterprises represent and sell their products. Customers have to install the branded solution to explore the list and order items with a few simple button taps. It makes it easier for customers to filter, set the quantity of items, view invoice details, and make payments.
Finalize the Features of the Application
There are different modules that are included in instacart like app development. You need to consider all and must include all essential features helping you to provide the best experience to every individual involved with your grocery delivery platform.
It's for customers; hence it requires all crucial features. Besides including core functionalities, you need to focus on interface, ensure that your UI/UX is capable enough to engage more shoppers and make them order more. You can include features like:
- Social media sign up/ login;
- Pickup / Destination Type;
- Select Outlet;
- Add Favorite;
- Payment Options;
- Contactless Delivery;
- Order History.
Store App & Panel
The store panel and app make it easier for owners to manage everything from a one-stop solution. Here business owners can view new order details, check the number of orders completed, and list schedule orders as well. They can even track the delivery provider and guide them to ensure a faster delivery experience to customers. There are various features that you can include in the store app & panel, these includes:
- Manage Item;
- Add / Remove Item;
- Multi Selection;
- Set Popular Item;
- Categories / Sub Categories;
- Manage Delivery Provider.
Delivery Provider App
This is the app for the person who collects orders from a grocery store and delivers them to the customer's location. The feature-rich app helps drivers check the delivery request, get the best route to reach the destination, and more. A few of the must-have features are:
- Submit Document;
- Online / Idle;
- Bank Details;
- Referral Code;
- Route Optimization.
Wireframing can be used as a beginning point to identifying and planning app design. The stage helps you identify how your customers will engage with an interface on the screen. Wireframe makes it easier to plan the skeletal layout of your grocery delivery solution without colors and other things. Various wireframing tools include:
- Adobe XD;
- InVision Freehand;
- Adobe Photoshop;
One of the primary objectives to determine in the pre-design stages. The wireframe starts as a collaborative process that combines design and refined visual elements like images, buttons, and much more. The client can identify the number of clicks required on the screen to move on to another screen. It helps you to finalize the visual design of a wireframe with images and buttons for every screen.
Choose Monetization Methods
It becomes crucial for you to monetize the mobility solution. You can generate money in various ways, including
- Delivery Fees;
- Membership Fee;
- Mark Up;
- Grocery Partner Payments;
- Placement Fees.
Every grocery store aims to generate more significant revenue, and an advanced delivery solution helps you bring great revenue to your table by offering excellent service to customers on their demand.
It would be best to choose the tech stack to introduce functionality and other features in your Instacart like grocery delivery app solution. You can choose different things as per different categories like:
- Developing & Deploying Code;
- Programming Languages;
- Payment Gateway;
- The Navigational Support.
This is one of the critical stages to include in the development cycle. It helps you make sure that your branded solution is working systematically. The phase helps you reduce the breakdown and confusion of how the grocery delivery platform exactly works.
Why is Grocery Delivery App Development a Wise Choice Now?
Top players like Amazon and Instacart have created an enormous buzz in the market during the tough time of the COVID-19 spread. Walmart is also trying new ways to deliver groceries online, and it has satisfied customers' demand for daily essentials like a hero and has gained popularity among wide customers. Looking at the growing number of online shoppers, it is not wrong to say that the on-demand grocery ordering and the delivery trend are here to stay.
Thus businesses looking to survive in today's competitive market have to develop an app for their grocery business. A dedicated solution can provide you with numerous advantages, including
- Builds Loyal Customer Base;
- Delivers Convenience and Luxury of Home Delivery;
- Helps to Track Customers Behaviour;
- Offer Different Payment Options;
- Increasing Business;
- Provide Discounts and Offers to Attract More Shoppers;
- Proves to be Time and Efforts Savior
There are many more advantages to developing a digital solution for your grocery delivery business. However, consider all the pillars of development for coming up with an engaging and robust business platform that helps you meet the market's growing demand.