The Art of Influence: How to Use Your Personality to Drive Marketing Success

Debashri Mishel Dutta

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Will your customer listen to you? Will they buy your products and services? Or put their trust in you?

All this depends on how well you can influence your potential customers and nudge them toward taking action with your marketing efforts. After all, marketing is all about influencing people to take action.

Marketing is more than just ways to promote a product or service. It's about connecting with people and influencing their decisions. And your personality can come in handy to achieve that.

Today, tapping into the uniqueness of who you are and leveraging it to drive marketing goals is an art. And that's what we're going to explore here, in this piece - how you can use your personality facets to charm your customers and meet your marketing objectives.

So without waiting any further, let's start with understanding 'personality' and its relation to influence.

What Is Your Personality?

This is not a question with a simple, straightforward answer.

You might have heard people defining personalities with words like - extrovert, introvert, ambitious, creative, etc. But it's much more than that.

Your personality is a combination of traits and characteristics that make you unique. It's the way you think, act, and express yourself. Also, your personality is long-lasting. It's often influenced by the environment and inborn characteristics.

However, you can change your personal traits with learning and practice. This is interesting to know when you realize that you can influence others through your personality.

What Is The Connection Between The Art Of Influence And Personality?

To understand this connection, we first need to know what the art of influence is.

The art of Influence is the ability to persuade- where you use your personality and traits to influence the decisions of others.

Take a direct sales agent, for instance. They are the are masters of influence. They are the ones who use different aspects of their personality, like - experience, style, communication, abilities to influence customers and get them to take action.

And this is how influence and personality are connected. How you persuade people depends a lot on who you are and the traits that shape your character.

Ways To Use Your Personality To Drive Marketing Success

Now that we have a better understanding of what influence and personality are let's look at how you can use it to turn your marketing goals into reality.

1. Share Stories From Your Experience

The best way to make use of your personality is to share stories from your personal experience.

By doing this, you can create an emotional connection with your audience, which will make them more likely to take steps.

For example, you're an entrepreneur who built your brand from scratch. Then you can use your social media platforms like Quora or LinkedIn to share your stories and experiences on how you started the brand.

It won't be direct marketing but rather a way to connect with your customers and get the word out about your brand.

2. Use Humor To Get Customers Laughing

Humor has a way of breaking the ice. And if you have a great sense of humor, you can use it as a great way to make your marketing content more engaging.

If you're writing copies for social media or blogs for your brand, don't forget to add a little humor every now and then. You don't want your customers to get bored or lose interest in your brand's message.

For instance, you're writing about content writing software, then adding lines like -

  • Writing truly is an art form - It's like painting without the mess!
  • Content creation just got easy-peasy.
  • Make your words come alive with this content creation tool!

A little joke here and there, like - a pun or witty one-liner, can make your message more memorable and relatable.

3. Show Empathy

Empathy is one of the best streaks of your personality that you can use to influence customers. It helps create a sense of trust and connection with the customer.

Put yourself in the customers' shoes and imagine the conversations or experiences that would make them feel valued.

Make use of your empathy, understanding and then come up with marketing strategies that actually address their pain points.

Say your brand is into social media marketing. Now social media is a place where customers try to connect with you through comments. They can number of queries and it might not be possible for you to engage with all of them.

But try to respond to as many comments, queries, and concerns as you can. This will make them feel valued and appreciated and many others will be able to find their answers from there only.

4. Let Your Creative Side Take Control

Creativity is one of the best traits to have when it comes to marketing.

Brainstorm ideas, think differently, and come up with strategies that catch attention.

Add something new to your pieces, and make them better than the rest. And never forget to bring in those creative visuals like infographics or videos that help grab the customer's attention.

If you're designing an Ad then be sure to add in an element that is unique. Let your creativity roll.

Put Your Personality To Use

Marketing success heavily depends on how well you can influence customers. And your personality plays a great role in making that happen.

So, if you intend to become a great marketer with accomplished marketing goals and the ability to influence customers, remember to use the traits of your personality.

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Content marketer and content writer with 5+ years of experience. I bring a passion for great content and marketing expertise to help businesses grow their brand image and win over audiences.

San Francisco, CA

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