New Stretch Lab Outlet Offering Demonstrations and Private Bookings In Advance of July Opening at The Avenue West Cobb


Though the opening of their new location at The Avenue West Cobb is still a few months away, that's not stopping the crew of StretchLab from offering trial services and building a customer base.
Until the local outlet of Stretch Lab opens at The Avenue West Cobb, the flexologist team is demonstrating their services at pop-up events.Photo byDeanLand /

Under a tent on the lawn at The Avenue West Cobb, the StetchLab team of professional flexologists has been offering free stretching demonstrations and also booking appointments for some of their standard services. Just across the parking lot, their future home is undergoing renovations to house the local outlet of this California-based, international health and wellness company.

The tent has been home base on Tuesdays and Thursdays. Visitors to the shopping center stop by to check out the curious activity, while returning clients arrive for pre-booked stretching services. The walk-up trial is a 15-minute introduction to StretchLab's services. Participants take their places on a stretching table and the flexologists perform a full-body or focused stretching routine. While individuals choose stretching for a number of individualized reasons, many are seeking to improve sports performance, increase flexibility and range of motion, and reduce muscle and joint pain.

We couldn't pass on the offer for a trial, so both our DeanLand and Gigi's Best team signed up for the 15-minute demo. After filling out a brief form and signing a mandatory release, we briefed our flexologists on our muscle, joint and mobility issues. From there, our flexologists went to work, always asking about our comfort and keeping us engaged in the interactive proprioceptive neuromuscular facilitation stretching techniques.

Over the next 15 minutes, we alternately enjoyed and endured the gentle stretching routines, about 10 in all covering both sides of our upper and lower extremities and our shoulder and neck areas. Throughout, the flexologists communicated with us to assure our comfort while maximizing the benefits of the stretches. And, along the way, they offered tips and demonstrations for home routines we could do to enhance the benefits from the session.
Stretch Lab franchise owner J.J. Johnson said his own experiences led him to check out the company's services, then to open an outlet.Photo byDeanLand /

Local franchise owner J.J. Johnson said it was his own experience of stiffly and painfully getting up from his couch that inspired his decision to open the franchise location. After trying the company's services on a business trip to Houston, he then traveled to the California headquarters for a full briefing. Now he's opening the location at The Avenue in hopes of helping others get physical relief through stretching. The current build-out schedule is for the new space to be ready for occupancy and a grand opening in July.

Until then, the StretchLab team continues doing demonstrations at The Avenue West Cobb and other pop-up locations. They've also booked group sessions for area businesses, traveling to business locations to deliver special event services. For upcoming events, information on services, to book private events and get the latest on the opening schedule, sign up to receive notifications at the StretchLab website.

This is original content from NewsBreak’s Creator Program. Join today to publish and share your own content.

Comments / 0

Published by

Welcome to I'm DeanLand, a trained journalist and retired global marketing executive. Living in Northwest Georgia, I write about about avocations including outdoors, travel, exploration, history, food and community passions. I've traveled to 47 states and nearly as many countries. My French Cajun upbringing in Louisiana plus my extended restaurant-related career affirm my status as an over-qualified eater. At my blog,, I offer a complete menu of our my own experiences, explorations and adventures, organized by geography and always sprinkled with some spicy, tasty tidbits and food notes.

Acworth, GA

More from DeanLand

Comments / 0