Denver, CO

Denver considers $950,000 contract with Coors

David Heitz

The author used artificial intelligence in the creation of this article.

Is Denver a Coors town?

Obviously, it’s home to Coors Field. And a City Council committee will consider this week extending Coors’ beer sponsorship at all Denver Arts and Venues locations.

The $950,000 contract spans Jan. 1, 2025, to Dec. 31, 2026. It calls for Coors “to invest $150,000 in (the) buildout of (a) branded bar in Red Rocks Amphitheatre’s Ship Rock Grille.” The contract requires Coors to “brew, can, and distribute Red Rocks co-branded specialty beer.”

Denver’s favorite beers

The new brew seems appropriate for Denver, which was built on a brand like Coors but now is known for its specialty craft beers. Denverites drink a variety of beers. Some of the most popular brands include:

  • Denver Beer Company: This brewery has a wide selection of beers to choose from, including its flagship Denver Gold Amber Lager.
  • Great Divide Brewing Company: A Denver institution, Great Divide is known for its award-winning beers, such as its Yeti Imperial Stout and Colette Belgian-Style Ale.
  • Oskar Blues Brewery: This Colorado brewery is known for its innovative beers, such as Dale’s Pale Ale and Old Chub Scotch Ale.
  • Coors Brewing Company: While Coors is not technically a local brewery, it used to be headquartered in Golden.

More than 150 breweries in Denver

In addition to these major brands, Denverites also enjoy a wide variety of beers from smaller, independent breweries. There are more than 150 breweries in the Denver metro area, so there is something for everyone to enjoy.

Overall, Coors is a popular beer in Denver, but it is not the only beer that Denverites enjoy. Denver is a beer town, and Denverites appreciate the wide variety of beers that are available in the city.

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I've been in the news business 35 years, spending much of my career in editing roles at community newspapers in Southern California and the Quad-Cities of Illinois and Iowa. Upon moving to Denver in 2018, I began experiencing severe mental illness due to several traumatic experiences. I became homeless on the street for about a year before spending time in the state mental hospital. I am proof that people can rebound from even severe mental illness with proper treatment. I consider myself a lucky guy to live in a great place like Denver. I hope my writing reflects the passion I have for living in the Mile High City. You can email me news releases and story ideas at

Denver, CO

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