With the conclusion of the Easter celebrations and all eggs presumably discovered, it appears that this year has set a new benchmark for Easter candy spending.
A recent study conducted jointly by the National Retail Federation (NRF) and Prosper Insights & Analytics unveiled the extraordinary dedication of Americans to the festive period.
The data collected showed that an astonishing $24 billion was spent on the holiday this year, breaking the previous record of over $21 billion set in 2020.
On average, individuals spent $192 on occasion, ensuring an ample supply of Easter treats for everyone to enjoy.
Candy constituted a major portion of this spending spree, with people flocking to stores to stock up on chocolates, jelly beans, and other sweet delights.
Out of the $24 billion total expenditure during Easter 2023, a remarkable $3.3 billion was directed toward candy purchases.
Interestingly, this amount even exceeded the $3.1 billion spent on Halloween candy the prior year, thereby establishing Easter as the leading candy-focused holiday.
While chocolate purchases, including chocolate bunnies and eggs, were predominant, other elements of the holiday also contributed to the surge in spending. Notably, Americans spent over twice the amount on Easter dinner compared to candy, with a total of $7.3 billion allocated to food.
This indicates that families went all out to prepare scrumptious meals for their loved ones, making Easter dinner an extravagant affair.
According to the survey, preparing a large family meal was the most popular activity for the holiday, with 56% of participants planning to do so.
This underscores the importance of family gatherings and sharing quality time together during the holiday season. Additionally, other activities like attending church services, egg hunts, and exchanging gifts also played a role in the elevated spending.
Despite the record-breaking expenses, it is clear that the main emphasis of the holiday is still on gathering with family and friends to share meals and sweet treats.
The joy derived from spending time together, enjoying festive meals, and indulging in candies and chocolates continues to be the driving force behind the American public's willingness to spend on the occasion.
From candy purchases to lavish dinners, the holiday has proven to be an occasion for people to come together, indulge, and create lasting memories with their loved ones.