If you’ve ever bought an Apple device like iPhone, Macbook, iPad, etc., you’re familiar with the logo stickers that come in the box.
But, have you ever wondered why?
It always intrigued me.
When I bought my first Apple device (iPhone 6) five years ago, I didn’t know what to do with the logo stickers that came in the box. I thought it was just a freebie. But I was too lazy to know the actual reason.
Since then, I bought many Apple products that kept adding more stickers, while some still haven’t made their way out of the box. But I never cared to know why Apple sends them with all its products.
But yesterday, out of the blue, this video by “Apple Explained” popped up on my YouTube feed explaining the real reason behind the unique tradition of sending Apple logo stickers with all its devices.
Surprisingly, it wasn’t just a freebie. Here’s what I learned.
According to the 2021 market analysis by SellCell, Apple’s brand loyalty has reached an all-time high of 92 percent. In 2019, the company had 90.5 percent client loyalty, which was still a record high for the tech industry. No other companies like Google, Samsung, or Microsoft have enjoyed this much brand loyalty.
But this privilege isn’t something new for Apple.
In 1984, when Apple was on the brink of declaring bankruptcy, some Apple fans proved their loyalty by continuing to buy Mac computers and recommending them to their friends and family.
Soon, Apple noticed this competitive advantage and pulled every trick off its sleeve to strengthen the brand and bounce back. Apple introduced logo stickers as rewards for loyal customers, allowing them to display their favorite brand on their cars, T-shirts, bag packs, etc.
When computer giants like IBM had already earned a name in the early nineties, Apple was still considered an underdog with its Macintosh product. So, by displaying the Apple logo stickers, users silently send out a message that they’re rooting for the underdogs.
Word of mouth grew Apple in no time. They began to introduce other products like iPod and MacBook that became an instant hit amongst the school-goers. Apple wasn’t an underdog anymore as their sales began to grow by leaps and bounds, with its customer retention rates increasing every year.
Apple was unstoppable.
In 2006, they launched a promotional campaign called “Get a Mac.” They showed a human version of Mac and PC standing beside one another. The Mac guy looked cool and casual, while the PC guy looked like a geeky nerd. Through this contrast, they aggressively told the world that Macs are cool, and if you want to look like a chilled-out guy, you had to buy Mac.
The Apple stickers that they threw with those Macs created the brand identity. It was more like a “badge of honor” (than a freebie) for joining the trendy “Apple club.”
So, whether you display your Apple logo(on the backside)/use logo stickers on backpacks, T-shirts out of love, or pride, you’re doing free marketing for the company.
Apple had always survived and flourished by making their products speak for themselves. Besides, the positive word-of-mouth has kept them away from rigorous advertising as the other tech companies do. That’s also one of the reasons you don’t see Apple products at high discounts like others on the market.
Though you might not need the latest gadgets Apple introduces every year, you can’t deny that Apple products’ life is more than you expect because of its built-quality, smooth software functioning OS, and user-friendly features.