Is Facebook's Choice to Rebrand its saving grace or new nightmare?

Cynthia Bord
Photo by Alexander Shatov on Unsplash

After Facebook whistleblower Frances Haugen exposed Facebook’s inaction towards the negative effects of social media use, rebranding will reframe the company in the eyes of users positively but decrease brand recognition.

Facebook is finally being separated from its Cain and Abel origins in which CEO Mark Zuckerberg booted his co-founder Eduardo Saverin from the company. Zuckerberg diluted Saverin’s stake before removing him from the company.

For all events and purposes, it is still the same company with the same origins. But the rebranding will undoubtedly separate its terrible origins from the company going forward.

A rebranding also takes the company out of the 2000s.

Users have since grown out of Facebook and graduated into platforms like Snapchat and Instagram, with better UI and stronger algorithms matched to the user's needs.

A rebrand might attract its users back, but the company may not be able to keep them if the algorithm remains the same. We don’t need the Facebook papers to prove that Meta (or Facebook) is a productivity sucker.

Rebranding might take away the bad things associated with the company, but it’ll also remove its brand recognition with both users and investors alike.

The new logo color for Meta is the same shade of blue for Facebook, but it’s not nearly as iconic or recognizable as the Facebook logo.

In the same vein, the company will be trading as $MVRS on the stock market. $FB isn’t just more memorable or catchy, but it has been attached to the money-making stock since its inception.

This small but significant change has the potential to impact the stock price, investors, and the company’s brand for many years to come.

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writer on love, tech, and politics, lover of coffee and petter of dogs

New York, NY

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