5 Reasons Why You Need Virtual Lead Generation Assistant To Grow Your Business


Why do you start a business?

A good answer would be – to gain profit!

And how are you supposed to do that?

With good sales, right?

Sales happen when you have potential leads to connect with and pitch your services to. This happens with lead generation. Generating leads is vital for any venture, from small to mid-sized and large businesses.

However, entrepreneurs neither have the time nor any prior experience to get leads. So, if you are planning to plan an excellent lead generation strategy and save on your finances, the best option would be to hire a virtual assistant.

The question here is why?

Well, virtual lead generation assistants have the right set of skills and wisdom to get your business strategies in line and get you far more leads than you could ever imagine. In addition, a qualified assistant will know how to use the perfect tools and applications to bring you more potential clients for sale.

Having one VA or a team of dependable virtual assistants for lead generation will help improve your business and standard of living. This is something that many people would agree with. In the post-pandemic era, VAs are a much-needed source of comfort when it comes to sales.

Hiring a remote assistant for lead generation is definitely going to be your best business investment. Below is a list of ways a virtual assistant can help your business grow and get you more leads for your business.

5 Ways Virtual Assistants Are Beneficial For Lead Generation

Identifying Daily, Weekly, And Monthly Tasks

VAs are experienced professionals who know their way through a job role. Your VA can start by identifying the core tasks to be completed in a day, week, and an entire month for lead generation.

A qualified VA will manage your email lists, respond to social media queries, create marketing content, help with website conversions, and contact prospects under set deadlines and timelines. In addition, the entire lead generation process will be calendarized, and you won’t have to worry about a single contact being missed.

Additionally, your VA will know which tasks require daily attention and which ones are supposed to be completed once a week or a month. Also, creating a thoroughly defined lead generation schedule will help maintain a positive relationship with the new and existing clients, now and forever.

Researching Leads


Your Lead Generation Virtual Assistants will not only help you delegate tasks and manage calendars but will also research for prospective clients on different platforms. They will use tools such as search engines, social media platforms, and LinkedIn to generate these leads.

They will also research each lead in-depth, knowing which companies these prospects work for, making them more comprehensible and making it easier to pitch your services. They will also help you determine if a lead is even worth pitching to or not.

Imagine a VA getting you many more potential leads by finding prospects across your target marketplace? Imagine them utilizing platforms such as LinkedIn to reach specific people and industries.

Isn’t hiring a VA the best decision ever?

They will help you reach clients till the time many do not get finalized, and then the reign is yours to close a deal.

Social Media Management

In addition to the lead follow-ups from your websites, social media profiles, or in-person meetings, they will do more. Your lead generation VAs can also help make marketing material, edit website articles, post blogs, and upgrade web pages regularly to accelerate people’s interest in your services.

Social Media is a powerful weapon to boost brand visibility and build strong connections with your existing and future clients. You can always utilize your Virtual Assistant to tweet and post updates about your latest services and products.

You can also use their expertise to connect with your friends and followers to maintain credibility and the excellent image of your brand.

Having considerable skills, they might even design your website or revamp it, write blog posts and social media content, invent business applications, or suggest you other effective ways of generating and retaining potential leads.

They have the perfect ideas to transform your social media pages and leverage them in ways that are bound to intrigue your potential customers and pave their way toward your brand.

Leveraging CRM and Maintaining Contact With Prospects

Making regular contact with clients and customers is not as easy as you might think it to be. First, your VA will set up and fill up a CRM tool with full names, phone numbers, email IDs, official websites, and office addresses for this process.

As your leads grow, your VAs will update the CRM. Your assistant can also scrap the information to ensure its accuracy.

Your assistant will create a quarterly marketing and communication calendar to keep significant business connections intact.

A combination of emails, phone calls, and direct mails every quarter will be more than enough to support new and existing business relations and make customers aware of your business.

For most online businesses, email loyalty campaigns and monthly newsletters maintain a close connection with your leads, and an assistant with the right skills can do it all for you.

Lead Nurturing And Follow-Ups

It often happens that a potential customer has an initial query before purchasing a product or shortlisting your business services.

Your VA can control the management of all inbound communications and prioritize emails. It will bring all potential leads to your attention first and foremost so that you can capitalize on them quickly.

One of the best ways to boost sales is to provide a pleasing customer experience. Another one of the most effective forms of advertising is Word-of-mouth.

Your VA can provide follow-up services. Clients and customers who receive personalized communications are more likely to recommend your business to others.

How can you successfully use your VAs for the best possible outputs?


  • You must be sure of how you want to utilize your VA’s services
  • You must have a list prepared for all the tasks you want to delegate
  • You must have a proper job description for your VA
  • You should set Deadlines and Timelines prior to assigning duties
  • You must communicate with your assistant on a weekly and monthly basis
  • Never refrain from asking your virtual assistant for suggestions. Since they have industry-standard expertise, they will be able to give you the best possible pieces of advice.

When you have finally found the best assistant to work with, let them in on your vision and goals. Then, make sure your virtual assistant is proactive about your business and becomes an asset for your venture.

Lead Generation Virtual Assistants are an excellent source if you look forward to hiring a part-time or full-time lead generation assistant.

When jobs are delegated to virtual assistants, you see the larger picture. If you or your sales team are spending more time creating leads than completing deals, it is time to hire a lead generation assistant. Start allocating tasks to a virtual assistant to relieve the pressure on your sales team.

You can check out Wishup’s website to hire the best virtual assistants.


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Petri Maatta is a business coach with focus on mindset, NLP, and manifesting principles.

Los Angeles, CA

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