The news about the spin-off chain has been circulating for the past few months. The plan to reveal the new brand is supposed to come out in 2024, although it's been reported for a while now.
It's called CosMc
It's so new that even if you search for CosMc on Google Maps, you see one location and it's in Illinois.
The McDonaldland character, CosMc, made some appearances in the late 80s in ads and the new restaurant will be named after him. Visit here to see an image of what might be the first location in Illinois.
There haven't been a lot of details released yet about this new concept, and McDonald's isn't hurting for money.
The President and CEO of the McDonald's Corporation is Chris Kempczinski. The restaurant has come a long way since opening it's first drive-thru restaurant in 1940 by Maurice and Richard McDonald. Ray Kroc came on the scene in 1954 and bought out the McDonald brothers in 1961. It has continued to grow domestically and internationally ever since.
The fast-good giant reported third-quarter net income of $2.32 billion, or $3.17 per share, up from $1.98 billion, or $2.68 per share, a year earlier. (Source.)
There's a take-away only location in Texas that's being tested out. That, and more will be discussed in the corporation's investor meeting on December 6, 2023.
What used to be a Boston Market on North Weber Road in Bolingbrook, Illinois, is now a CosMc. Visit Google Maps to see images others have shared of the new drive-thru in Illinois despite the fact there's just not a lot of information about this upcoming addition for McDonald's fans. Meet CosMc below.
With fans learning about CosMc, some are revisiting the YouTube video, 80's Ads: McDonald's The Story of Cosmc 1987. The new CosMc restaurant will be a smaller format including a smaller dining area, if any, since many people rely on drive-thru or delivery service these days.
According to Eater, "it’s pretty clear CosMc’s is designed to compete with Starbucks." Many items on the menu are beverages under trademarked name, Signature Galactic Boosts, that include Sour Cherry Energy Burst, Berry Hibiscus Sour-Ade, and Island Pick-Me-Up Punch. Under Slushes and Frappes, it includes Chai Frappe Burst and Churro Frappe.
We should all be made aware what's in store for customers with this new venue and maybe we'll also know which states will have locations by December 6.
Thanks for reading!