Jardiance indeed has a big story to tell
In Virginia, between 600,000 and 700,000 people have diabetes depending on which study you read. This equates to 10 percent of the population. If you watch network television, streaming services, or any type of commercial television you have no doubt seen the commercial about Jardiance "The little pill with a big story to tell" for type 2 diabetics.
Everyone is singing and dancing about getting their A1C down but the story to tell that Virginians should be aware of is a disturbing possible side effect of this drug. It's mentioned in the add but so quickly that you really cannot grasp it. On Reddit, there were a number of comments expressing frustration with the Jardiace commercial. People are annoyed by the catchy toon because it sticks in their heads and is especially concerned that one of the side effects is pretty disturbing.
Jardiance has a side effect that is pretty disturbing
The possible serious side effect is Fournier's gangrene (necrotizing fasciitis of the perineum). In layman's terms, this means gangrene of the private area of both men and women. The makers of the commercial probably thought the catchy jingle would cause those with Type 2 Diabetes will rush to their doctors and ask for the drug.
Instead, there is increased awareness of the damage that can be done by taking this medication. Big Pharma used the music from the 1960s to appeal to Baby boomers and Boehringer and Lilly spent 145 million on the commercial which lets us know they are making a lot of money from their products.
In the meantime, people who need diabetes drugs can barely afford to purchase them. Jardiance costs $704.00 for 30 pills if you don't have any coupons which the average American cannot afford. Thsi is why Virginians with type 2 diabetes should be aware of the facts before the commercial sends them asking for this drug.