A purple M&M character makes her debut with a song
The Mars company recently announced the introduction of a new purple M&M that will promote inclusivity. This will be the first new character to debut in more than a decade. You can see her singing by clicking on the above link. The candy that was advertised to melt in your mouth and not in your hand debuted in the United States in 1941 and continues to be one of the most popular sweet treats today.
The colorful candies were named for creators Forrest Mars Sr. and Bruce Murrie (of Hershey's). Between 1976 and 1987 M&M's dealt with a color crisis and red M&Ms were discontinued and replaced with orange. This is because red dye number 2 was said to be harmful. but there was an outcry from consumers who wanted the bright hue back and red was reintroduced in 1987. It was also later announced that the Mars company had never even utilized the dye in question. so all the fuss was about nothing.
The purple M&M has had an incredible journey
This may be the debut of the Purple M&M as a character but when M&M's were first introduced the original colors were red, brown, green, yellow, and purple but over the years changes were made and eight years later in 1949 purple lost out to tan. In 1995 the Mas company took a vote and purple was back. While many baby boomers lined up the candy based on hue before eating them it is the taste that makes the difference.
It's great that Mars/M&M wants to promote diversity and inclusivity but if a poll were done the biggest fans of the candy would probably say it's the delicious flavor and not the color that keeps them coming back for more. At any rate, we should extend a welcome to the new Purple M&M character in the television commercials so three cheers to Purple.