Chipotle Mexican Grill announced today that they are giving away $200,000 in free burritos and Bitcoin for National Burrito Day on April 1st. This makes Chipotle the first United States restaurant brand to offer a cryptocurrency giveaway to consumers.
The giveaway will be run in a game that is partnered with Stefan Thomas, the Founder and CEO of Coil, "Burritos or Bitcoin." Throwing back to Thomas's experience losing the login to his hard drive that stored $387 million in Bitcoin, Chipotle is encouraging fans to carry out a mock "chiptocurrency" rescue mission and crack the code on its digital wallet.
"National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites," said Chris Brandt, Chief Marketing Officer.
"We're always looking for unique ways to enhance the celebration, and this year, we're giving fans the opportunity to acquire two highly valuable assets: Burritos or Bitcoin."
How to enter: Each player will have ten (10) tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in Bitcoin. If players are unsuccessful in their ten attempts and endure the same fate as Thomas, they may be surprised and delighted with a special offer from Chipotle.
The contest officially goes live on April 1 at 9:00AM PT and ends at 6:00AM PT that same day. Fans can play "Burritos or Bitcoin" by visiting burritosorbitcoin.com.
10,000 fans will win one (1) free burrito, 50 fans will win $500 in Bitcoin, and 3 fans will win $25,000 in Bitcoin. No purchase is necessary to participate, but participants must be 18 years or older. The giveaway is valid in all 50 U.S. states. Bitcoin prizes will be awarded based on the USD exchange rate as of the Cut Off Time. The actual exchange rate at the time of prize award may vary from the Cut Off Time; no difference in value will be paid to winners.
According to coindesk, "Bitcoin was the first cryptocurrency to successfully record transactions on a secure, decentralized blockchain-based network. Launched in early 2009 by its pseudonymous creator Satoshi Nakamoto, Bitcoin is the largest cryptocurrency measured by market capitalization and amount of data stored on its blockchain."
Chipotle Mexican Grill had over 2,750 restaurants as of December 31, 2020, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. It employs over 88,000 people. Steve Ells, founder, first opened Chipotle with a single restaurant in Denver, Colorado in 1993.
Chipotle locations in Tampa:
- 2011 North Dale Mabry Hwy, Tampa, FL 33607
- 533 South Howard Ave, Tampa, FL 33606
- 2576 East Fowler Ave, Tampa, FL 33612
- 309 North Westshore Blvd, Tampa, FL 33609
- 3696 West Gandy Blvd, Tampa, FL 33611
- 18019 Highwoods Preserve Pkwy, Tampa, FL 33647
- 2223 North West Shore Blvd Ste FC 204, Tampa, FL 33607
- 12827 N Dale Mabry Hwy, Tampa, FL 33618
- 5114 E Fowler Ave Ste 101, Temple Terrace, FL 33617
- 7002 Gunn Hwy Ste 101, Tampa, FL 33625
- 9466 W Linebaugh Ave, Tampa, FL 33626
Photo Credit: Pixabay, Chipotle Mexican Grill