In a sign of the changes that are coming from COVID-19, there are now virtual club experiences with name brands and DJs. Asahi Super Dry, the product known for its premium Karakuchi (meaning pungent) taste that transformed the modern beer market in Japan, is partnering with Resident Advisor and Club Qu to create Discover Tokyo, the world’s first virtual music experience with spatial audio on Friday, March 26th, 2021.
“We’re excited to sponsor this event which will showcase not only the amazing city where Asahi operates from, but also the talented artists who have worked hard to capture the spirit of Tokyo” said Derek VanTine, VP, Commercial Operations at Asahi Beer USA.
“Tokyo has an incredible culture, and we love that we have the chance to pair these incredible artists with some wonderfully themed art to deliver an immersive experience across the globe. Asahi is looking forward to continuing to promote emerging artists as we set the groundwork for future partnerships in the world of music.”
Attendees will be taken on a 45 minute journey through 3 iconic Japanese experiences; virtual worlds that represent progressive Tokyo: a neon-lit city street, a digital art gallery, and a nightclub.
Discover Tokyo will be highly interactive, giving attendees the opportunity to interact with each new location, chat with other viewers, and even order beer at the virtual bar. The digital experience will be soundtracked with brand-new, original music composed by these world-class artists.
DJ Nobu is participating, Japan’s biggest musical export in the electronic arena. Nobu has headlined some of the world’s best festivals in recent years, including Dekmantel and Sonar.
Honey Dijon is a legend in both the music and fashion worlds. A name originally from Chicago that brings in the crowd at every event she graces and the most recognisable WOC in dance music. In 2018 she was part of one of the most-viewed Boiler-room sets of all-time at Sugar Mountain festival in Australia. In 2020, she released her second album, Black Girl Magic, to critical acclaim.
She has brought her talents to many of the best venues around the world from Panorama Bar in Berlin, Sub Club in Glasgow, The Block in Tel Aviv, Output in NYC, Space in Ibiza and of course Smart Bar in Chicago - the list goes on, and her influence grows every show.
Kerri Chandler is also participating. Considered by many to be one of the world’s greatest house music producers of all time. Kerri ‘Kaoz’ Chandler is an icon in the scene and a pioneer of thumping Chicago house. A huge addition to the line up, closing out the event with a roster of 3 world-class headliners.
Each artist has prepared a special track that will be played during the three scenes. DJ Nobu with a live recorded track that conveys the rawness and vitality of traveling the streets of Tokyo. Honey Dijon will unveil her original track during the art gallery portion and notes that she has produced something ambient and hypnotic to fit the theme. Kerri Chandler will soundtrack the club scene and has used all his experiences with Tokyo Dance Crews in the past to inspire his original tune.
Asahi Beer was founded in 1998. Asahi Beer USA is a subsidiary of Asahi Europe International, Ltd., group company of Asahi Group Holdings. Asahi Beer USA has responsibility for the development of Asahi Beer USA’s brand portfolio throughout the United States of America.
The origins of Asahi date back to 1889 and since then Asahi Group Holdings has developed itself into becoming one of the leading global alcoholic, beverage, and food business groups. The Asahi Group is headquartered in Tokyo, Japan and has a presence in more than 80 countries worldwide.
Resident Advisor (RA) was established in 2001 and is the world's leading discovery platform for electronic music and events. RA combines high-quality writing and film features with listings, directories and industry tools, creating an ecosystem of content and services for millions of readers.
According to Resident Advisor in 2015 the top dance cities in the United States are Chicago, Detroit, New York City, Las Vegas, Los Angeles, and Miami. Music fans from all over the world are invited to join for the virtual experience including those in big cities such as San Francisco, New York City, and Miami. Music fans anywhere can attend. Interested attendees should visit discovertokyo.stream to register and join. Ages 21 and older will only be allowed to participate.
Photo Credit: Pexels Francesco Paggiaro, cottonbro