Looking for some free food in Tampa? Tampa Bay visitors and residents can enjoy a FREE Honey Butter Chicken Biscuit at Wendy’s this Super Bowl weekend in Tampa from Friday, February 5th to Sunday, February 7th.
To get the deal, head to a participating Wendy’s from 6:30 AM to 10:30 AM to score the deal, available at restaurants only. Check your local Wendy’s as local breakfast hours may vary. No purchase is necessary. Limit of 1 free chicken biscuit per customer.
“Our starting breakfast menu line-up, including our popular Honey Butter Chicken Biscuit sandwich, beats the competition every time,” said Carl Loredo, Chief Marketing Officer for The Wendy’s Company.
“This weekend we are bringing a free Honey Butter Chicken Biscuit offer, exclusively in Tampa, so fans can enjoy the best breakfast in the game.”
100+ participating Tampa Bay-area Wendy’s restaurants will give the sandwiches away. To find your closest Wendy’s Tampa Bay location, visit locations.wendys.com.
Super Bowl LV, the 55th Super Bowl, will occur on Sunday, February 7th, 2021 at 6:30PM EST. The Kansas City Chiefs and Tampa Bay Buccaneers will face-off against each other at Raymond James Stadium in Tampa. Tampa Bay Quarterback Tom Brady will play his 10th Super Bowl. Festivities are planned all around town as the weekend approaches.
Food Industry Sees Growth in Breakfast Once Again
Wendy’s has seen success with their breakfast menu according to MEAT + POULTRY.
“Drive-thru options and the quality of items like the Breakfast Baconator and the Honey Butter Chicken Biscuit helped breakfast sales surge, too. Breakfast accounted for 8% of total US sales for Wendy’s in the second quarter ended June 28, 2020. Consumer awareness that Wendy’s offers breakfast hovered at 50% in the quarter.”
Competitors such as McDonald’s have long capitalized on breakfast and other fast food giants such as Taco Bell and Chick-Fil-A continue to expand into this space.
In January McDonald’s said “U.S. same-store sales rose 5.5%--and more than 10% on a two-year basis—which helped the Chicago-based burger giant recover from the pandemic and earn its sixth straight year of comparable restaurant sales growth.”, according to the Restaurant Business Online.
The pandemic was a unique disruptor of breakfast for fast food companies who were witnessing a huge surge in sales before COVID-19. More employees working from home disrupted what would normally be a morning rush for coffee and breakfast before work.
Restaurant Dive reported in June 2020, “McDonald’s and Taco Bell have reported declining comp sales over the last three months due to poor breakfast performance, which is unlikely to change since many office workers will likely work from home for the foreseeable future. And Wendy’s had to shift its breakfast plans just weeks after its March launch.”
The lag seems to have dissipated as the pandemic begins to wind down and vaccinations pick up steam. More economies are open now and the stay-at-home orders are beginning to end, bringing cars and shoppers back out for breakfast again.
Photo Credit: Wendy's, ahmadfauzanarif3