Friday, a Kroger store in Tennessee tried out a self-checkout-only store.
The big retailer's store in Tennessee announced on Friday that it would start self-checkouts.
"These allow our customers to scan and bag their own items," Lauren Bell, corporate affairs manager for Kroger's Nashville division, told WKRN. "It's a fast, friendly experience."
Although some employees had their job titles changed, they will still be present to assist customers at the checkout and bagging areas, as confirmed by Bell.
Let's dive into this pilot.
Kroger has extended its cashier-free shopping experience beyond Tennessee.
In a recent announcement, the grocery chain revealed that a store located in Dallas, Texas, will be the initial testing ground for its self-checkout-only format. This move comes after positive responses from shoppers in Tennessee, where similar stores were previously introduced.
By introducing self-checkout-only stores, Kroger aims to provide an efficient and convenient shopping experience for customers who prefer a more hands-on approach.
With this expansion into Texas, Kroger demonstrates its commitment to embracing new technologies and meeting evolving consumer demands. The trial in Dallas will further gauge the feasibility and customer satisfaction of this innovative concept.
As Kroger continues to innovate and adapt, it will be interesting to see how this trend unfolds and impacts the future of grocery shopping.
"Kroger is always looking for new ways to reinvent the checkout experience for its customers," Kroger spokeswoman April Martin told the Cincinnati Business Courier in Feb. 2021.
People, don't agree so much.
"Any time you go in that particular store, they would have at most ONE register open," a Redditor wrote. "Of course people are going to use self checkout more."
What do you think?