Regional Retailer Kroger Announces Big Changes Coming to Customers

Bryan Dijkhuizen

The retailer has made big changes and announced them. Read more to find out how this affects you.
Kroger StorePhoto bySmarty9108 - Wikipedia

Note from the Author

The opinion of the author is his own and has no affiliation with the topic that was included. Sources that are used in this article are the following: The Street, CNN, and for information about individuals, he used Wikipedia.


Kroger, America's largest grocery chain, has announced the discontinuation of its long-standing weekly newspaper ad circulars in favor of an online shift.

This move follows the trend of many retailers reconfiguring their ad distribution methods, aligning with the decline in newspaper circulation and the increase in online activity.

This decision could affect shoppers who plan their shopping trips based on weekly newspaper ads, especially in the context of rising grocery prices. It also poses an inconvenience for consumers who engage in comparison shopping using physical ad circulars and those without internet access or smartphones.

Kroger, 2023

According to Pew Research Center, a significant proportion of older adults and low-income individuals lack access to smartphones or the internet, potentially shutting these groups out from online deals. This shift also impacts newspapers that depend on advertisements for their dwindling revenue​.

However, Kroger is not alone in this transition.

Other companies like Walgreens and CVS have already moved their weekly advertisements online, while manufacturers like General Mills have ended printed circulars. In fact, in 2020, digital coupon redemptions in the US outpaced those of the most common type of paper coupons for the first time​

The shift towards digital offers stores a more precise method to reach customers and provides valuable customer data that can improve response tracking to coupons.

Despite the potential challenges and backlash, the high cost of printing and distribution has made the transition to digital resources a strategic choice for retailers​.

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