The Successor Of Starbucks Is Opening In Russia

Bryan Dijkhuizen

They're taking over

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Note From The Author

The opinion of the author is his own and has no affiliation with the topic that was included. Sources that are used in this article are the following: RestaurantBusiness and for information about individuals, he used Wikipedia.

Introduction

People in Moscow who were dissatisfied when Starbucks shuttered its coffee shops as a response to Russia's deployment of soldiers in Ukraine may now experience a shock of optimism thanks to the stimulant effects of caffeine:

A business that is almost exactly like the one in the state capital is going to launch soon.

The name, which is almost identical, is Stars Coffee. The logo may be the separated-at-birth twin of the Starbucks mermaid, with flowing hair, a little enigmatic grin, and a star atop her head; however, instead of a Starbucks crown, she wears a traditional Russian headpiece known as a kokoshnik.

Psychologically Difficult

On Thursday, Starbucks said that it had no comment about the new outlets. Russians who had become used to the conveniences of Western-style consumer culture were dealt a psychological blow when these corporations withdrew their operations from the country.

However, businesspeople in Russia saw an opportunity presented by the suddenly empty businesses.

At a press conference on Thursday, they made the promise to reopen all of the locations that had previously been operated by Starbucks under their new name and even grow the company. Since first entering the Russian market in 2007, the American corporation has expanded its retail footprint to over 130 locations throughout the nation.

The franchisee, Alshaya Group of Kuwait, was responsible for the ownership and operation of the shops.

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