Note From The Author
The opinion of the author is his own and has no affiliation with the topic that was included. Sources that are used in this article are the following: RestaurantBusiness and for information about individuals, he used Wikipedia.
Wendy's introduced a new prototype on Wednesday that offers an upgraded layout and greater interaction with digital technologies. The new prototype also includes a separate window for delivery drivers and a unique pickup area for mobile orders.
The new design, which the company refers to as "Global Next Gen," is the most recent in a series of new prototypes that have been introduced by limited-service restaurants that are keen to expand on the digital sales increases that occurred during the pandemic.
Beginning in the autumn of this year, new restaurant construction will use the new prototype.
The old layout required drivers to enter the dining room, get their orders, and then exit again. The new layout has a pick-up window for delivery orders and includes parking for the drivers.
A side benefit of the layout is that it directs traffic away from the drive-through area where consumers are standing in line.
“We know our customers,” Kurt Kane, president of Wendy’s U.S. president and chief commercial officer, said in a blog post Q&A about the new design. “With increased preferences for mobile ordering, drive-thru and delivery, we must constantly meet and exceed expectations for quality, order accuracy and convenience.”
The renovation includes the installation of a brand-new kitchen in the form of a galley that stretches from the front to the rear of the establishment. It is planned to increase productivity across all sales channels. Throughout the course of the day, crew members are able to move between positions with more ease.
According to the corporation, the design makes use of new technology behind the scenes, which enables Wendy's to manage more digital commerce than before. New lighting and air conditioning and heating systems are only two examples of the energy-saving upgrades that have been made throughout the structure.
Executives of the company have said that the new layout reduces energy expenditures by 6%. According to a statement made by Chief Development Officer Abigail Pringle in a blog post, "Our study demonstrates that Global Next Gen optimizes costs to develop, which helps boost the rate of return for our franchise partners."
She went on to say that the corporation thinks the design may help reduce the amount of money spent on labor.
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