Popular Restaurant Chain Faces Customer Boycott Over Menu

Bryan Dijkhuizen

Note From The Author

The opinion of the author is his own and has no affiliation with the topic that was included. Sources that are used in this article are the following: BestLifeOnline and for information about individuals, he used Wikipedia.


More than 230 million customers visit Cracker Barrel's restaurants each and every year thanks to the chain's marketing success.

This iconic American business has been providing services to customers for more than three decades, and as of the year 2022, it operates more than 660 stores that are dispersed over almost all the states in the United States.

However, even a business that has such devoted clients might on occasion manage to anger the vast majority of its consumers.

High Prices Resulted In Losses

According to a study that was published recently by Restaurant Business, Cracker Barrel's sales and profitability in its most recent quarter, which concluded on April 29th, did not reach expectations.

According to the publication, Chief Executive Officer Sandra Cochran said that part of this was due to issues such as increased petrol expenses and customers over the age of 65 traveling less often owing to COVID and financial problems.

Cracker Barrel's Chief Marketing Officer, Jennifer Tate, said in July that the company is aiming to acquire a new consumer base consisting of higher-spending consumers and millennials in order to solve these difficulties and, ideally, enhance revenues.

"There are a group of consumers who may be cutting back on some more luxury items or trips or vacations. And when they come to Cracker Barrel, they actually want to splurge a little bit," Tate said.

Changes To The Menu

Cracker Barrel is in the process of implementing a number of modifications, most of which are to the restaurant chain's menu, in order to increase the number of younger consumers and customers who spend more money at its establishments.

Customers of Cracker Barrel still appear to have the most trouble with the chain's vegan sausage, despite the fact that a lot of adjustments are now being implemented.

"I just lost respect for a once great Tennessee company," one user commented on the post. Another said, "I can't believe Cracker Barrel has bought into this 'fake meat' junk!"

Final words

"We appreciate the love our fans have for our all-day breakfast menu," the company also said in a statement to The Washington Post. "At Cracker Barrel, we're always exploring opportunities to expand how our guests experience breakfast and provide choices to satisfy every taste bud—whether people want to stick with traditional favorites like bacon and sausage or are hungry for a new, nutritious plant-based option like Impossible Sausage."

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