By Brittany Anas / NewsBreak Denver
(Denver, Colorado) The Swifties are coming to Denver later this month—and the economic impact of Taylor Swift’s cross-country Eras Tour is a big one, with some estimates saying it's giving the U.S. economy a $5 billion boost.
The “Anti-Hero” singer-songwriter will perform at Empower Field at Mile High on July 14-15, and ahead of the sold-out concerts, Denver hotels, bars and even an ice cream shop are coming up with fun ways to celebrate the tour. (Think: Purple cocktails as a homage to “Lavender Haze,” the opening track on Swift’s “Midnights” album).
Ahead, six ways to pre-game before the Eras tour in the Mile High City.
1. Glam Makeup Experience at The Maven
Get glam ahead of the concert at The Maven, where Denver artist Makeup by Peaches will be in the lobby helping fans perfect Swift’s signature red lip or add a little glitter to your look. Dedicated time slots are available between 2 p.m. and 6 p.m. on Friday, July 14, and Saturday, July 15. The makeup experience is $10 per person, and you’ll need to register in advance here.
While in the Dairy Block, 21-and-up fans can order a Lavender Haze gin cocktail or a Champagne Problems vodka cocktail with edible glitter and bubbles from Poka Lola Social Club.
2. Taylor Takeover at High Point Creamery
The menu at High Point Creamery during the concert weekend (July 13-16) will read like a greatest hits list of Taylor’s tunes. Flavors will include a lavender-lemonade sorbet called “Lavender Haze,” a Tin Cup Whiskey flavor with housemade pistachio brittle dubbed “Look What You Made Me Do,” and a classic Tahitian vanilla renamed “Blank Space.”
High Point Creamery has three Denver locations:
- Hilltop: 215 S. Holly St.
- Berkeley: 3977 Tennyson St.
- RiNo: 2669 Larimer St.
3. Silent Disco at McGregor Square
Ahead of the concert weekend, McGregor Square will hold a silent disco at 8 p.m. on July 8 with a pair of DJs spinning Taylor’s greatest hits. Guests will receive a silent disco headset that will let them switch between the two DJs, and there will also be a friendship bracelet-making station and Taylor-inspired cocktails. Tickets are $30 per person and are available on Eventbrite. To make a night of it, book a room at The Rally, which is offering $10 off tickets for those who book a room the same night (the hotel will provide the tickets, rather than Eventbrite). Hotel guests can also find Taylor-inspired cocktails at both The OG and The Rally Bar and also soak up some sun at the Rally’s Skybridge Rooftop Deck.
4. Champagne Problems Brunch at The Thompson Denver
The Thompson Hotel Denver in downtown will have Swift-themed “You Belong With Me” experiences on July 14 and July 15 to sync up with the concert weekend. The events include a “Champagne Problems” brunch, a special purple “Lavender Haze” cocktail, a merch stand with friendship bracelets and temporary tattoos, and a Cruel Summer party at Reynard Social with Eras songs blasting.
5. ‘Swifties at the Station’ Pre-Party at Denver Union Station
Denver’s Union Station will host concert pre-parties from 1 p.m. to 7 p.m. on July 14 and July 15. The “Swifties at the Station” will include a DJ playing Taylor Swift tunes, a face rhinestone artist, and a pop-up by Link X Lou that welds on permanent jewelry should you want a friendship bracelet. Concert-goers can also snap selfies in a photo booth and enter a “Best Dressed Raffle” to win prizes like a one-night stay at The Crawford with a $100 Denver Union Station gift card. The Terminal Bar will also have purple-hued cocktails. Those who purchase food or drinks from the Terminal Bar on July 15 will be eligible to take a free TukTuk ride from Denver Union Station to Empower Field from 3:30 p.m. to 7:30 p.m. The event is free and open to the public, but you need to RSVP on Eventbrite.