By Brittany Anas / NewsBreak Denver
(Denver, Colo.) Shake Shack opened its newest Colorado location today in Greenwood Village, and this southern suburbs outpost has a drive-up pickup window for those who want their burgers and shakes on the go.
The pickup window at the Greenwood Village Shake Shack (7979 E. Arapahoe Road, Greenwood Village) allows guests to pick up orders they’ve placed ahead of time on the Shack app or website, which is an experiment in convenience for this New York-based burger chain.
Later this spring, Shake Shack will debut one of the company’s first drive-thrus at a forthcoming Castle Rock location, building on a convenience trend that’s gained momentum amid the ongoing pandemic.
Demand climbs for drive-thrus
Drive-thru lanes have long been a fast-food staple. But as we enter a third year of the COVID-19 pandemic, drive-thru lanes make economic sense for the broader restaurant industry, including fast-casual outlets. According to the NPD Group, drive-thru lanes account for 44 percent of off-premise orders across the entire restaurant industry, with digital orders helping accelerate the trend.
Shake Shack's first drive-thru opened in December in Maple Grove, Minnesota. The company expects to have 10 drive-thru locations by the end of 2022. It’s still early, but the drive-thru concept has been successful, says Andrew McCaughan, Chief Development Officer at Shake Shack.
“As we anticipate our largest year of growth ahead in 2022, we are incorporating increased features at our locations to make the ordering process more seamless, from indoor ordering kiosks to drive-thrus,” he told NewsBreak.
Drive-thrus can also be a boom for the burbs, helping capture commuter sales tax dollars.
As an example, Centennial may allow more drive-thru restaurants to open along its University Boulevard corridor to help bolster sales-tax revenue. Right now, 30 percent of the vehicles traveling along the University Boulevard corridor daily don’t stop or start their drive in Centennial, according to Colorado Community Media.
A look at Shake Shack’s Greenwood Village location
Shake Shack’s Greenwood Village restaurant marks the eighth Colorado location to date. The chain opened a location in Denver International Airport on Concourse B last year, serving burgers and boozy shakes to travelers.
The new 3,428-square-foot restaurant in Greenwood Village has solar panels generating up to 10 percent of its overall electric usage and a patio with mountain views.
While Shake Shack is known for its classic ShackBurger, crinkle-cut fries and handspun milkshakes, it’s putting some regional items on the menu at the Greenwood Village location (think: a Green Chile Cheddarshack burger and local beers like Denver Beer Co. Pretzel Assassin and Great Divide Denver Pale Ale).
The Greenwood Village Shake Shack will donate 100 percent of net proceeds from all shake sales to the Boulder County Wildfire Fund through Sunday. Also, on opening day, the restaurant will donate $1 to the Food Bank of the Rockies for every order.
For canine guests, there’s a Bag O’ Bones as well as a Pooch-ini made with dog biscuits and vanilla custard.