The study that compares the effectiveness of various AI writing tools in generating content that is indistinguishable from human-written content. The study analyzed 20 random blog topics and generated short-form 750-word articles using five popular AI writers: ChatGPT, Jasper, Article Forge, Copy.ai, and Writesonic.
Each topic was searched on Google to find the top-ranking topic. Because Google's "By the People, For the People" update prioritizes human-generated content, it can be assumed to be written by humans.
To test the quality of the AI-generated content, the study used five popular AI content detectors: Originality.ai, OpenAI, Hugging Face detector, Writer AI detector, and GPTZero. The detectors were used to determine the probability that the content was human-written, real, or generated by an AI tool.
The study found that only two of the AI writing tools - Article Forge and Jasper - could produce content that was indistinguishable from human-written content, passing all the AI content detectors used. The study found that the other three AI writing tools - Copy.ai, ChatGPT, and Writesonic - were easily detected by every AI content detector, meaning that the content generated by these tools would not be considered human-written.
The study concluded that while AI writing has the potential to make the content creation process more efficient, it is only possible if the content is human-readable. The results of the study show that only Article Forge and Jasper can produce content that is both human-readable and indistinguishable from human-written content.
However, it should be noted that Jasper AI uses OpenAI's APIs to power its solution. The study also wrote a full 750 words on a single topic. This means that with enough human input and backend editing, it's possible to leverage any of the above-mentioned AI writers to create an article that can't be detected by AI with enough training.