Los Angeles, CA

Los Angeles-Based Startup Profi Infused With a Fresh $6M

Brian Fitzgerald

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Professional Services PlatformProfi

Profi’s holistic platform helps professional service providers scale and grow their businesses so they can help more people

Los Angeles-based startup Profi has just been seeded with a fresh round of funding. Totaling $6 million, the funds will be used to help the company grow its team and scale its innovative software platform for coaches, trainers, consultants, therapists and other professional service providers (aka “profis”). The company also announced the launch of its corporate solution: Profi Team. The solution supports teams of profis working together in both small businesses and larger organizations.

“The pandemic dramatically changed the landscape for professional service providers while increasing the importance of profis to their clients,” said Profi Founder and CEO Alina Trigubenko. “We listened to service providers from several different sectors and then developed the only holistic solution that fits their unique needs. Before, to digitally transform their practices, many solopreneurs and professional service firms had to cobble together dozens of tools or spend tens to hundreds of thousands of dollars on custom solutions because ready-made technologies built for them didn’t exist. With Profi, those days are over.”

Profi has developed an intuitive, secure cloud-based platform that helps professional service providers increase revenue and reduce costs through optimized service delivery, improved client engagement and automated business processes. The Profi platform can flexibly scale as a service provider’s business and team grows. By automating cumbersome administrative tasks, Profi’s cutting-edge, all-in-one solution allows busy professionals to focus more of their time on providing outstanding client services and growing their business.

The company’s release of Profi Team for its corporate solution now enables secure collaboration across remote locations, teams, small businesses and organizations. Profi Team is built for a post-COVID world, enabling professional service practices to become more agile and efficient, collaborating on projects and clients no matter their location. Additionally, Profi Team features allow companies of providers to co-manage clients, provide joint services, monitor team performance, manage team schedules, payments and payouts, track hours, configure customer workflows and communicate securely—all through a single platform.

The new functionality is already netting results for Profi’s clients around the world. UxL Limited, a business consulting group, recently received significant grant funding for a pilot program that gives 12 local businesses access to expert sessions on how to scale and grow their businesses. Thanks to the Profi-powered Innovation Experts, UxL Limited is helping to make a positive impact in Argyll and Bute — one of the 32 unitary authority council areas in Scotland.

“The Profi platform has transformed our business model and the direction we are taking our company,” stated Michael Kearns, Director at Uxl Limited. “We are building a community of coaches and consultants with a shared identity and purpose. We are excited about the future and working with our partners at Profi.”

Profi is led by an experienced team of professionals, including Founder and CEO Alina Trigubenko and Executive Chairman Adam Miller, founder and former CEO of the multi-billion dollar HR tech company Cornerstone OnDemand. Profi’s team of software executives know the market, having served as coaches and consultants themselves.

“Helping professional service providers maximize their impact is our number one priority,” added Miller. “We have a team with an in-depth understanding of the market and the experience to build a successful business. Our funding and new functionality will enable Profi to help more professional service providers reduce costs, improve efficiencies and enhance their professionalism to maximize their impact.”

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Brian Fitzgerald has been writing about technology, entertainment and life sciences for more than 20 years. He enjoys telling stories about entrepreneurs, startups and innovators.

Knoxville, TN
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