Current Makeup Trends For 2021

Brandi Adair

Photo from cottonbro via Pexels

I love experimenting with makeup and creating new looks. I’m not as bold as some when trying out new things, but I do love experimenting. I’ve always had a “signature look” and didn’t venture out much until recently. I had an eyeshadow pallet in my drawer that was unused because the colors seemed intimidating to me. I tried them out one day, and I haven’t stopped using the pallet since. It’s almost like the shades were made for me! It’s easy to get in a rut with makeup, and I know the “if it’s not broken, don’t fix it” mentality, but you might be missing out on something you will love. It’s not a bad idea to refresh your look, so you don't look dated. Hello, bottom only eyeliner, I’m talking to you.

1. Lip Stains - Your New BFF

My lipstick and gloss collection has been seriously neglected since I’m wearing masks every time I’m in public. I tried wearing them with the masks at first if I were going to eat and knew I would be taking my mask off later, but I ended up with lipstick all over my face and my cute, reusable masks. I had one lip stain in my drawer and decided to give it a shot. Lip stains are perfect with mask use because they pigment the lips without any remaining residue so that it won’t get all over your face and mask. I really like the Dior Addict Lip Tattoo in Natural Rosewood for a daytime look. Try the Glossier Generation G lipstick in various shades that apply like a lipstick but wears like a stain for that just blotted look.

2. Dewy Skin - Fake It Till You Make It

As someone with extremely dry skin, I crave that dewy, supple skin appearance that I rarely have on my own. Luckily, it’s easy to fake that wet skin look with a little makeup application. There are several ways to achieve this look. Try which method or methods work best for you.

  • Use a good primer or face oil before applying foundation for extra moisture
  • Avoid using matte foundations or powder foundations
  • Add some liquid highlighter in with your foundation for an all-over glow
  • Use highlighter on high points like top of cheekbones, top of brow bones, cupid’s bow, the tip of the nose, and the inner eye corners

As far as product recommendations, I really like:

  • Ciaté London Watermelon Burst Primer
  • BareMinerals Complexion Rescue Tinted Moisturizer
  • BECCA Cosmetics Ignite Liquified Light Highlighter
  • Pat McGrath Labs Skin Fetish Highlighter & Balm Duo
  • ColourPop Super Shock Highlighter in the shade Flexitarian

3. Faux Freckles - Cute Freckles Without The Sun Damage

When I was younger, I absolutely LOVED seeing my freckles make their summer appearance on my nose after too many days of soaking up the sun. Little did I know, those freckles were really just sun damage from being sunburnt too long. I so envied girls that had cute nose or cheek freckles naturally, and I still do. I even contemplated getting faux freckles micro-bladed onto my face, which is basically a semi-permanent face tattoo. Since I’m not too good with needles, and I’m terrible with making long-term decisions, I figured makeup freckles were my best option. They are so easy to apply and look super natural. I love using PHreckles by Pseudo Labs. You shake the tube, hold the applicator brush upside down, and scrape the bristles with the included white stick to brush freckles onto your face. It comes in three shades, is waterproof, and no needles or sun damage are included. Yay!

4. Bold Eyeliner - Just Wing It

Since most of us are masking up every day, it only makes sense to really play up those eyes. Winged liner is always classic, but current iterations are very on-trend. Try skipping the harsh black liquid liner and swap it for a brown liquid eyeliner or even a shadow liner in brown, eggplant, or hunter green. The wing makes a statement and elongates those lashes, while the soft pigments accentuate your eyes. It’s a perfect daytime look. If you want to be really bold, try the fox-eye eyeliner, which really amps up your regular winged liner. Start by applying a winged liner of your choice, then line the inner eye, where your cornea is. Bring the lines to a point toward the start of your nose. I love using eyeshadow as a liner since my hair and eyes are light, but when I go for liquid, I use the Sephora Collection Long Lasting Eyeliner High Precision Brush.

5. Blush Placement - Where It Goes Matters

I hadn’t worn blush in 5 years because I hated how applying blush to the apples of my cheeks made my face look. You apply bronzer and then plop the blush on the apples with a huge brush and end up looking doll-like. Now, the current way to apply blush is right on top of the cheekbones before highlighter. I’ll apply bronzer or contour just underneath my cheekbone and apply blush along the cheekbones. If you’re feeling extra bold with your blush, bring it underneath your eyes onto the cheeks and sweep across the nose to the other cheek for a cute, girly look. I love cult-favorite Nars Orgasm Blush or Ciaté London Dewy Blush in shade Coconut for a natural flush.

6. Soap Brows - For Fuller Brows

Big, bold brows have been IT for quite some time. If you haven’t already, put down those tweezers and embrace your natural brow size and shape. Tweeze only the strays when necessary. If you have light brows, you can add some dimension by filling them in with a gel, powder, or pencil. Once you’ve done that, pull out a glycerin soap bar and spoolie. No, really. Make sure the soap is slightly wet, and rub the spoolie in the soap. Apply to your brows in an upward motion. The key is setting the brows. So, tap your upright brow hairs to your forehead to seal in the look. If you’re like me and don’t want to lug around a soap bar, try out the Makeup Revolution Soap Brow kit. It’s only $8 and comes with the “soap” and a brush to make those brows bushy - in a good way.

Don’t be afraid to experiment with makeup! If you don’t like it, wash it off. Who knows, you might find your new signature look.

Which trend will you try out?

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Hi there! I’m a fashion and lifestyle influencer and content creator. I’m spilling all the deets on fashion, lifestyle, travel, and beauty. Follow along for inspiration, tips, and ways to apply the hottest trends to your life in a practical way.

Houston, TX

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