Northern Virginia Examines COVID-19 Impact on Minority-Owned Businesses

Bobby Laurie
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The Community Foundation for Northern Virginia, in partnership with the newly formed Northern Virginia Minority-Owned Businesses Working Group, recently released a new report "Supporting Northern Virginia's minority-owned businesses," which examines the impact of the COVID-19 pandemic on the region's estimated 128,000 minority-owned businesses. The report finds the pandemic has had a complex effect on the region's local economy and on the wellbeing of its minority-owned businesses. Overall, area businesses saw both lost revenue (as measured by taxable sales) and reduced staff (as measured by workforce size and initial unemployment claims).

The total number of businesses with paid staff operating in Northern Virginia held steady, likely due to businesses reducing staff in lieu of permanently closing and new businesses replacing those that closed. According to the report, minority-owned businesses face a higher risk of becoming insolvent. Due in large part to their smaller size, their concentration in higher-risk industries, and their struggle to access capital. Black and Hispanic-owned businesses were more likely to seek – but less likely to receive – outside funding and government funding.

"When you look at businesses with no paid staff... this population of gig workers and contractors and self-employed, you see that across the board that half of the minority-owned businesses are in the high-risk industry," said Elizabeth Hughes, the senior director of the Community Foundation for Northern Virginia's Insight Region research center.

During a virtual event hosted by the Community Foundation for Northern Virginia, Melissa Bradley, co-founder of Ureeka, a business mentoring a coaching service, said that the long history of not investing in minority businesses and communities of color has created barriers that make them more economically vulnerable.

"This is not a race issue. This is not a gender issue. This is an economic issue that all of us have to recognize is extremely important," said Bradley.

More than half of Asian-owned businesses are in high-risk industries like food service, and accommodation, making them one of the hardest-hit groups financially.

Several underrepresented local entrepreneurs funded by a $59,800 grant from the Community Foundation participated in Ureeka's FireUp Business Mentoring and Coaching program.

"Things that I loved about the program was that everything I learned, I could immediately apply to my business and improve it," said Niecia Bullock, owner of Rooted Yoga.

Northern Virginia is expected to be a majority-minority region after the final 2020 census data comes out. Twenty-seven percent of residents are immigrants who generate $57 billion a year in GDP. Immigrants are 47 percent more likely to be entrepreneurs.

To aid in the recovery of its businesses, Northern Virginia's jurisdictions provided $89.2 million in loans and grants to over 9,600 local small businesses during the pandemic. Rates of minority ownership among these recipients varied from 18 percent to 51 percent for those programs that collected demographic information.

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As a travel expert with actual, hands-on experience, I serve as co-host of the national TV travel & lifestyle show “The Jet Set” and as a Traffic Reporter in Washington, D.C. I have been seen on The TODAY Show, Dr. Oz, Inside Edition, MSNBC and Good Morning America.

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