Digital marketing technological foundation

Blake Academy

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IlluminationRiccardo Annandale

As previously said, technological advancements and marketing evolution are intricately linked.

Since its inception, technology has been at the heart of important accomplishments in

marketing history.The procedure usually goes like this:

1. A new technology arises, originally confined to technologists and early adopters.

2. The technology establishes a firmer grip in the market and begins to acquire traction, bringing it to
the attention of marketer.

3.Three forward-thinking marketer shop in to see how they may use the potential of this new
technology to connect with their target audience.

4.The technology becomes common place and is included into normal marketing practices.

The printing press, radio,television,and most recently the internet are all examples of big technological innovations that irrevocably changed the connection between marketers and consumers on a world wide scale.But of course marketing is about people not technology: technology is only interesting from a marketing standpoint.

There are several examples of technology having a huge impact on various sectors throughout history-technology that may appear obscure at the time.Even today it's irrelevant.Remember Muzak, the company that revolutionized elevator music in the 1930s? The technique that allows sounds to be piped Major General George O'Brien a retired Major General, patented the use of power lines over power lines in 1922. Squier, and the North American Patent Office purchased exclusive rights to the patent Company. They began broadcasting in 1934 under the 'Muzak' business umbrella. Music is being piped into Cleveland homes.

Muzak appeared to have found a winning formula, but the arrival of free commercial radio spelled the end of the company's chosen marketing strategy. Households were no longer willing to pay for the Muzak service due to the availability of free music on gleaming new wireless devices. Despite this, the company decided to concentrate its efforts on New York City enterprises. As New York's skyscrapers grew taller, the lift/elevator became almost omnipresent. Muzak had found its calling, and the term "elevator music" was coined. What's the big deal, you could ask. Elevator music is little potatoes when compared to behemoths of current media like radio, television, and even the internet. But This was cutting-edge stuff in it speak, and it reached a large audience. Muzak has such clout that it could change people's minds and influence markets. that having your song played on Muzak was a big deal for musicians back then. It was almost a fore gone conclusion that the network would be a hit.

The argument is that technology has the potential to create entirely new markets while also fundamentally disrupting existing ones. The wide spread use of digital technology–the internet, the software programs that run on it, and the devices that allow people to connect to the network and each other when ever, where ever, and what ever they choose–has the potential to eclipse all that has come before it. It heralds the single most transformative break through in marketing history.

Whether that disruption is an opportunity or a threat to you as a marketer is mainly determined by your point of view. We hope that you perceive this article as an opportunity because you're reading it.

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