It's no surprise pizza is America's favorite food. And while everyone has different preferences on topping, combinations, crust, and regional specialties, there's one thing we can almost all agree on: pizza just goes better with a cold soda in hand.
In fact, in a recent study, 90 percent of people agree that Pepsi is a perfect beverage complement to pizza, so it's no surprise that almost all our national pizza peddlers currently serve the soda.
To celebrate, Pepsi decided to take pizza enjoyment to the next level. With help from the Culinary Institute of America (CIA) Consulting, a business unit of The Culinary Institute of America, the company recently reimagined America's favorite pizza topping, unveiling the world's first "Pepsi-Roni" pizza.
So what exactly is it? First, a little history.
In 1905, New York's Little Italy established the first pizza parlor in the country. Around the same time, the pepperoni was created in Lower Manhattan to enhance the taste of pizza, an American take on classic Italian meats and spices that brings out the sweet dairy notes of pizza.
Years later, pepperoni has skyrocketed to become the most ubiquitous and beloved pizza topping in the United States and has remained the same for the better part of 100 years — until now. Since Pepsi is wildly known to also enhance the taste of pizza, the brand enlisted CIA chefs to reimagine and engineer a new type of pepperoni infused with the rich caramel notes and brown spices with the citrusy pop of Pepsi cola. The unique topping recipe designed by Pepsi and CIA Consulting includes a Pepsi Zero Sugar reduction instead of the water typically used in pepperoni preparation and layers the sweet and citrus zests Pepsi is known for with the standard spice blends found in pepperoni.
"The concept is quite simple. Pepperoni brings a smokey spiciness and the Pepsi adds a citrusy sweetness," David Kamen, Director of Client Experience for CIA Consulting, tells News Break. "It's an intriguing combination we think pizza fans will be excited to try."
If that sounds like a winning combination to you, Pepsi is giving hungry and thirst patrons a chance to try a slice on the house on Friday, June 3, 2022. Only one Miami restaurant will be serving up free slices from 11 a.m. to 3 p.m., while supplies last. That honor goest to Groovy's Pizza & Grill, the local pizza restaurant selected to offer the limited edition pies, located at 2770 SW 27th Ave., Miami. Visit groovyspizzaandgrill.com for more information.
"We've always known that pizza tastes better with Pepsi, so we're thrilled to take this pairing to the next level," says Todd Kaplan, Chief Marketing Officer at Pepsi. "The pepperoni was literally invented to enhance the taste of a pizza; since we know that pizza also tastes better with Pepsi, we can't wait to bring these tastes together to create the Pepsi-Roni Pizza – an unapologetically delicious creation that merges the best pizza topping with the best pizza beverage into one amazing taste experience. You truly have to try it for yourself."