Miami, FL

Soccer legend Lionel Messi has his own burger at the Hard Rock Cafe

Best of South Florida
Lionel Messi with the Messi Burger.Hard Rock Hollywood

If you love soccer and ridiculously stacked burgers, the Hard Rock Cafe has a treat for you.

The resort recently announced the official launch of its brand-new Messi Burger, the latest innovation in Hard Rock International's "Live Greatness" campaign in partnership with Lionel Messi.

Starting this month, the burger will be exclusively available at the Hard Rock Cafe Miami and Hard Rock Cafe Hollywood before its global release on March 1, 2022.

In 2021, Messi teamed with Hard Rock for the brand's Live Greatness campaign, an initiative built on the fan-focused principles that have guided Hard Rock since the opening of its first Cafe location in London in 1971 and aiming to inspire fans while calling on them to unite under their love for the iconic entertainment and hospitality brand.

The collaboration pays homage to Hard Rock's roots, as the brand's world-famous T-shirts came about when the original Hard Rock Cafe London sponsored a local soccer team in the 1970s. Hard Rock and Messi have come together to unveil a new collection of merchandise, which includes some of Messi's iconic symbols such as the number "10," the lion, and his own logo.

A tribute to the soccer sensation's ideal burger components, the Messi Burger consists of ten flavorful ingredients for a game-changing take on Hard Rock's legendary Steak Burger.

The Messi Burger kicks off with a juicy double stack of the finest ground beef patties, seasoned, and seared to perfection. From there, tastebuds score big with the burger's combination of toppings including provolone cheese, sliced chorizo, caramelized red onion, and Hard Rock's signature spicy-smoky sauce served on a toasted brioche bun with shredded romaine lettuce and tomato.

The burger will be offered to guests for $11.95 and can be topped with a fried egg for an additional $2 and served with a side of seasoned fries for $3.95.

Hard Rock Cafe is an internationally recognized hospitality brand that operates cafes around the world, which are visited by millions of guests annually. The first Hard Rock Cafe opened in London, England in 1971. From there the brand has expanded to major cities such as New York City, Los Angeles, Chicago, Miami, Paris, Sydney and more.

For additional information on Hard Rock Cafe, please visit Details on Live Greatness can be found here. All merchandise from the collaboration between Hard Rock and Lionel Messi is available in stores and online.

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