Miami, FL

Hit NYC and LA market Smorgasburg is coming to South Florida

Best of South Florida

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Smorgasburg is coming to Miami.Photo courtesy of Smorgasburg

Smorgasburg, the largest open air food market in America with locations in New York and Los Angeles, will soon be feeding foodies in South Florida.

The outdoor food hall will launch this March in the heart of Wynwood at 2612 NW Second Avenue.

A play on the Swedish word "smorgasbord" meaning a wide array of foods, and the location for the market’s debut in Williamsburg, upon opening in 2011, Smorgasburg instantly became a popular destination for New Yorkers regularly drawing upwards of 10,000 weekend visitors.

Among them was Miami-born Gaston Becherano Cohen, owner of Omotenashi Group including the Aventura Gardens Market and Bonsai Café.

Today, however, Cohen also stands as the man behind the market's move to Miami, who is working with the festival's founders to extend the concept further south.

Why? According to Cohen, over the past few years Miami's culinary scene has evolved at a breakneck pace, making it the perfect place for Smogasburg.

"There are dozens of new underground food concepts in Miami that are top-class. We are bringing Smorgasburg to Miami to provide the right spotlight and conditions for these vendors to flourish and grow and to build a market that represents the talent and diversity of the South Florida food scene," says Cohen. "At its core, Smorgasburg allows vendors to launch their own successful food concept without having to take the risk and undergo the headaches associated with opening up a brick and mortar."

In addition, he hopes the market will serve as an affordable starting point for food vendors wanting to test out their concepts for a large audience without the overhead and risk of a brick-and-mortar restaurant.

Known as the place to go for creative, often groundbreaking food and drink, the concept’s Williamsburg success led to a Los Angeles expansion in 2016, satellite locations in Jersey City and Lower Manhattan and annual pop ups in Sao Paulo and Japan, making Smorgasburg a global phenomenon.

Smorgasburg Miami will be open on Saturdays from 11 a.m. to 6 p.m. with a 50,000 square-foot park-like setting that will ultimately host 60 food vendors and about 10 interesting retail vendors.

Visitors will enter Smorgasburg on either NW Second Avenue or 26th Street: vendors will be positioned around the perimeter of the space with central seating comprised of different colored picnic tables.

Cohen has been searching for vendors for the past year and has discovered quite a few concepts that will surprise and delight visitors. Those interested in being part of Smorgasburg are encouraged to submit an application here as the market gears up for its March opening.

"In New York and Los Angeles, thousands of applications from vendors cognizant of the path to success are submitted every year for just a handful of vacancies," explains Cohen.

For Miami, the bulk of the vendors will be local with a smattering of some beloved concepts that were hatched in Brooklyn and L.A. Some of the confirmed vendors visitors can expect to see include: Ted's Burgers, Drinking Pig BBQ, Eleventh Street Pizza, The Sister Yard, El Diner Latino, The Maiz Project, and NYC-based Bona Bona Ice Cream.

For more information visit smorgasburgmiami.com or follow on social media at @SmorgasburgMiami.

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