Chotto Matte, the avant-garde culinary concept fusing the best Japanese and Peruvian cuisine with locations in Miami, London, and Toronto, has plans to expand its offerings to three very unique global destinations in the coming year.
The London-based company will bring new locations to Doha, Riyadh, and San Francisco by the end of 2022. The restaurant is known for its focus on Nikkei-style fare, a mashup of Japanese and Peruvian flavors.
In 2013, Chotto Matte founder and CEO Kurt Zdesar identified a gap in the market for premium Nikkei food and felt inspired to open the flagship venue in the vibrant area of Frith Street, London. The debut restaurant, solely dedicated to the expert blend of Japanese and Peruvian flavors, helped to secure its position as one of the top hotspots in the city. Picking up where it all started, Chotto Matte will soon launch its expansion in London’s chic Marylebone shopping district, set to open its doors in January of 2022.
Today, his vision is executed by executive chef Jordan Sclare, who has worked for many of the world's most globally renowned restaurants, including The Savoy, Gordan Ramsay’s 3 Michelin-starred restaurant in Chelsea, the award-winning Nobu and private chef to Giorgio Armani. After years of collaboration and friendship, Sclare and Zdesar launched the flagship Chotto Matte in the heart of London's Soho neighborhood in 2013.
Rendering of Doha, Qatar location
Moving forward, the vision behind the brand is to extend beyond the scope of a restaurant and create a globally appealing lifestyle. Slated to open its doors in April, the next stop is the coastal gem and capital city of Qatar, Doha. Nestled in the heart of Doha’s finest luxury destination, the St. Regis Marsa Arabia, Chotto Matte will bring its signature Nikkei experience to The Pearl.
"We are excited to continue our expansion plans for Chotto Matte internationally,” says Zdesar. “We cannot wait for the new phase of growth to allow more people to experience the very best of authentic Nikkei cuisine in stylish architectural spaces across the globe.” Featuring an extensive open terrace overlooking the harbor and a luxurious private dining cavern, the Doha location fuses feelings of the natural and urban worlds, with recognizable graffiti art reworked into the ceiling with a mesh metal overlay.
Next, Chotto Matte will welcomes Riyadh to its list of global locations, situated in the King Abdullah Financial District. As the first endeavors in the Middle East, the Doha and Riyadh locations demonstrate the brand’s elevation in style and prestige, while also maintaining the unmistakable essence of the brand at the forefront. It is also important to note that the Doha and Riyadh locations will operate as franchises of the brand — the Chotto Matte team will manage the marketing and strategic relations, while a partner will run the day-to-day operations.
Finally, launching late 2022, Chotto Matte is taking on the West Coast when it expands to San Francisco. The final of the three planned restaurant openings will be located in the thriving commercial center of the city, Union Square. Indoor meets outdoor dining with a merged internal patio design where guests can enjoy stunning panoramic views of the city, all year round. Expect attractive theatrics with the robata grill taking centre stage at front of house. An open sushi counter, charming wine display and elevated DJ booth also provide an immersive and entertaining experience.
"As a leader in energetic creativity, the city of San Francisco made perfect sense for us as our second endeavor in the States,” says Zdesar.
Rendering of San Francisco location