Sweet Paris Crêperie & Cafe — a Texas favorite famous for its crêpes, milkshakes, and boozy brunch — is bringing its Parisian-inspired flavors and atmosphere to Miami.
This week, the franchise announced it has signed agreements which will bring seven new restaurants. The concept, born in Houston, aims to deliver a fun, chic atmosphere to the fast-casual industry by offering a distinct taste of Paris to its patrons.
How? They celebrate their "joie de vivre" philosophy by making stunningly beautiful crêpe-based dishes, each a artsy masterpiece in its own right, and serving them in an irresistibly charming setting.
Beyond both sweet and savory crêpes, Sweet Paris’ menu features a variety of mouth-watering items, including waffles, salads, paninis, soups, milkshakes, mimosas, and hot espresso and Nutella drinks. Families, friends and couples can enjoy artful and tasty food in a decadent setting for breakfast, lunch, snacks, dinner — and especially dessert. For brunch, you can even pair them with the house specialty mimosas. Several are available — some frozen — including La Vie en Rose (rosé wine with rose, strawberries, green apple, and mint); Cannes (raspberry and mango frozen mimosa, sprinkled with tajin); and the St. Tropez (lavender and strawberry frozen mimosa).
Sweet Paris was founded in Houston, Texas with one simple mission: to refine the art of eating crêpes. After traveling the world trying different versions of this popular street food staple, founders and husband-and-wife team Allison and Ivan Chavez saw an opportunity to bring the crêpe to the fast casual dining market.
"While others viewed crêpes as a relatively simple street food, we realized the crêpe was undeniably delicious and elevated in feel, and could be enjoyed for breakfast, lunch, snack time, dinner, or dessert with the right mix of quality ingredients," the couple says. "Our distinctive menu filled with tasty, made-from-scratch items grew overtime to include waffles, milkshakes, salads, and the best specialty espresso and Nutella drinks, and more."
Sweet Paris already has a strong footprint in Texas with 10 locations, a new Dallas restaurant is set to become the flagship hub for the brand. Despite opening its first location just before the start of the 2020 pandemic, the brand has experienced tremendous success, encouraging the couple to expand further into new markets.
The four locations headed for Miami will be Sweet Paris’ first in the state of Florida. Two of them will be corporate-owned, while two more are being developed in partnership with Ivette Escobar, who has served as the company’s Chief Development Officer for nearly a decade, but will now relocate to South Florida to become a multi-unit franchisee and partner.
To continue growing, Sweet Paris is seeking franchisees, especially those with experience in the hospitality or food industry and who are excited by the brand’s unique, first-to-market opportunity. Partners receive extensive training and support from the company’s executive team, based in Houston, to bring their restaurants to life, including help with real estate selection, buildout, marketing, and more. The total investment range to open a Sweet Paris franchise is between $753,000 to $990,600, with average unit volume per restaurant of more than 1.7 million.
"We are so excited to transport guests in Miami to our beautiful and delicious world of crêpes,” says Allison. "Miami will be the perfect market to begin growth in Florida with its diverse population and vibrant restaurant scene. We hope that this is only the beginning of a national revival of the art of eating crêpes."