Instagram Hashtags: Latest Updates and Trends

Bakir Djulich

Even though there are so many question marks around the Instagram algorithm lately, hashtags are still a widely used tool on Instagram. In 2022, however, the platform may evolve to be more user-friendly and intuitive, making hashtags less necessary. Nevertheless, for those who want to use them to increase their reach and engagement, here are proven strategies and ideas that still work on Instagram.

How to use hashtags on Instagram to reach more people

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Using hashtags to reach more people on InstagramMy own collage / Bakir Djulich

According to the latest hashtag statistics, Instagram users can still reach a wider audience by using hashtags in their posts. Instagram users can also connect with people interested in the same topics by tagging their posts with relevant hashtags.

There are two main ways to use hashtags on Instagram:

-In the caption of a post

-In the first comment of a post

When using hashtags in the caption of a post, it is best to keep the number of hashtags to a minimum. Using too many hashtags can make a post look spammy and turn off potential followers. It is also essential to only use relevant hashtags that accurately describe the post's content.

Another way to use hashtags is in the first comment of a post. This is a good option for users who want to use many hashtags without cluttering up the caption. Placing the hashtags in the first comment will be less visible but still searchable by other users.

When using hashtags, it is essential to remember that quality is more important than quantity. Using a few relevant and popular hashtags is more effective than many irrelevant or unpopular hashtags. For example, if your niche is pr agency, you should consider using only public relations related hashtags.

What are the benefits of using hashtags on Instagram?

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Benefits of using hashtags on InstagramMy own collage / Bakir Djulich

There are several benefits of using hashtags on Instagram. Hashtags can help users connect with people interested in the same topics, and they can also help increase the visibility of a post. When used correctly, hashtags can be a great way to reach new audiences and engage with potential customers.

Hashtags can also be used to track the performance of a post. By looking at the number of likes and comments on a post, users can understand how well it is performing. This information can improve future posts and help users understand what content resonates with their audience.

How to find the right hashtags for your Instagram posts

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Finding the right hashtag isn't always easyMy own collage created in Canva

There are a few ways to find the right hashtags for your Instagram posts. One way is to use a hashtag generator tool. These tools allow users to input a keyword and receive a list of related hashtags. Another way to find relevant hashtags is to look at the hashtags used by similar accounts. This can give users an idea of which hashtags are famous in their niche.

It is also essential to keep an eye on trending hashtags. This can be done by checking the explore page on Instagram or using a hashtag tracking tool. Using trending hashtags can help increase the reach of a post and get it in front of more people. For example, the most trendy topics that are also popular hashtags are fashion, metaverse, artificial intelligence, healthcare, art, or gaming content.

The dos and don’ts of using hashtags on Instagram

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What to do and what not to do with hashtags on InstagramMy own collage / Bakir Djulich

You should always consider a few dos and don’ts when using hashtags on Instagram. This is also essential because it would ensure that you use hashtags correctly and avoid potential penalties from the Instagram algorithm.

Some dos include:

-Do use a mix of popular and niche-specific hashtags

-Do use relevant hashtags

-Do use hashtags in your posts and stories

-Do track your hashtag performance

And some don’ts:

-Don’t use too many hashtags

-Don’t use irrelevant hashtags

-Don’t stuff your captions with hashtags

-Don’t use banned hashtags

By following these tips, you can make sure that you use hashtags correctly and benefit from all they offer.

Why using hashtags on Instagram is still worth it in 2022?

Even though hashtags may not be as necessary in 2022, they are still a valuable tool for Instagram users. Hashtags can help increase the visibility of a post and connect users with people who are interested in the same topics. When used correctly, hashtags can be a great way to reach new audiences and engage with potential customers. For these reasons, using hashtags on Instagram is still worth it in 2022.

If you’re looking to use hashtags to reach new audiences and grow your account, remember to use relevant and popular hashtags, keep the number of hashtags to a minimum, and monitor the performance of your posts. By following these tips, you can effectively use hashtags to reach your goals on Instagram.

References: https://blog.hootsuite.com/instagram-algorithm/ ; https://www.shopify.com/blog/instagram-hashtags ; https://blog.hootsuite.com/instagram-hashtags/ ; http://best-hashtags.com/hashtag/popular/

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Marketing manager with over a decade of experience in the variety of industries.

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